Author: Adam Kovitz

Common Website Mistakes

Your website is a virtual billboard. It often gives potential clients their first impression of what your company has to offer. With a great website, you’ll be able to attract, educate, and convince visitors to buy your products or services.

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21 Steps on How Online Marketers Get You Convinced

Welcome to America, the land where marketing was invented and perfected. I applaud those who successfully deploy marketing methods and have flourishing businesses. But many buyers fall for certain ads without doing their due diligence. Following is the typical format

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The Reason LinkedIn Is So Important for Job Seekers

By definition, every job seeker is a seller of self. The recruiter and the hiring manager, on the other hand, are the buyers. Buyers are obligated to perform due diligence before making commitment to sellers. Now, I’m sure that you

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The Benefits of Blogging

This is my 100th blog post! I’m not telling you this to show off. (Well, maybe I’m doing that just a little.) Instead, I really want to use this post to discuss some of the benefits of blogging, at least

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Tips When Updating Your Website

As per Google’s Quality Rating Guideline, there are four key points of SEO content: Expertise, Authority, Trust and Maintenance. To demonstrate Expertise, publish comprehensive content. To demonstrate Authority, people will share your content through links and mentions. To demonstrate Trust,

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Social Media Tips for Business

Businesses of all sizes are realizing the benefits of social media. It is no longer the case that your sales people or administrative assistant are the first point of contact between the outside world and your company. That role is

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Practical Job Search Tactics That Work

In today’s business world, a college degree does not automatically lead to a great job the way it typically did in the past. Today, in addition to that college degree, one has to learn how to find a job—and be

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Volunteer to Grow Your Business

The biggest challenge any business has is to find new customers. This challenge is even larger when a business is new. The reason why is that you do not yet have a substantial network  of client referrals or testimonials. Professional

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Five Tips to Improve Your Job Interview Skills

I remember going for job interviews and how scared I was. Isn’t everybody? But it can be minimized significantly once you get yourself prepared. Here are a few tips. Learn about the company By spending time to learn about the

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SEO Best Practices for Website Domains

One of the first things you will do when getting started with your website is register a domain name. You would think that the process of selecting a domain name would be straight forward. However, website owners often make common

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