Welcome to America, the land where marketing was invented and perfected. I applaud those who successfully deploy marketing methods and have flourishing businesses. But many buyers fall for certain ads without doing their due diligence. Following is the typical format…

By definition, every job seeker is a seller of self. The recruiter and the hiring manager, on the other hand, are the buyers. Buyers are obligated to perform due diligence before making commitment to sellers. Now, I’m sure that you…

This is my 100th blog post! I’m not telling you this to show off. (Well, maybe I’m doing that just a little.) Instead, I really want to use this post to discuss some of the benefits of blogging, at least…

As per Google’s Quality Rating Guideline, there are four key points of SEO content: Expertise, Authority, Trust and Maintenance. To demonstrate Expertise, publish comprehensive content. To demonstrate Authority, people will share your content through links and mentions. To demonstrate Trust,…

Businesses of all sizes are realizing the benefits of social media. It is no longer the case that your sales people or administrative assistant are the first point of contact between the outside world and your company. That role is…

In today’s business world, a college degree does not automatically lead to a great job the way it typically did in the past. Today, in addition to that college degree, one has to learn how to find a job—and be…

The biggest challenge any business has is to find new customers. This challenge is even larger when a business is new. The reason why is that you do not yet have a substantial network  of client referrals or testimonials. Professional…