An interview is a business transaction wherein the objective of the hiring manager (the person who has the authority to hire) is to make a selection among job candidates called in for interviews. A candidate has two challenges: first, to…

Who do you think recently is the most successful user of social media for professional promotion? Politics and political issues aside, I offer that President Trump is that person. Primarily, he uses Twitter as his platform of choice for communicating…

Search Engine Optimization (SEO) is a digital marketing strategy focused on growing visibility of your website in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings and increase awareness in search engines.…

“Nobody impresses me for the first sixty days on the job.” This was a saying that all of those working with me in the corporate world would hear me say over and over. I wanted to express that there’s a…

Your website is very important to the success of your business. The primary reason why you need a website is that your customers expect you to have one, just like they expect you to have a business card. Once you…

During my work with job seekers or those contemplating a job/career change, I evaluate the amount of fear that drives—or paralyzes—my clients. To some extent, all of them exhibit fear originated by some threat—or so they perceive. For a person…

The adage “What you don’t know won’t hurt you” is very misleading, especially for people in transition or otherwise contemplating a career change. Not only is the contention untrue, but also it in fact hinders the ability to get what…