Who do you think recently is the most successful user of social media for professional promotion? Politics and political issues aside, I offer that President Trump is that person. Primarily, he uses Twitter as his platform of choice for communicating…

Search Engine Optimization (SEO) is a digital marketing strategy focused on growing visibility of your website in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings and increase awareness in search engines.…

“Nobody impresses me for the first sixty days on the job.” This was a saying that all of those working with me in the corporate world would hear me say over and over. I wanted to express that there’s a…

Your website is very important to the success of your business. The primary reason why you need a website is that your customers expect you to have one, just like they expect you to have a business card. Once you…

During my work with job seekers or those contemplating a job/career change, I evaluate the amount of fear that drives—or paralyzes—my clients. To some extent, all of them exhibit fear originated by some threat—or so they perceive. For a person…

The adage “What you don’t know won’t hurt you” is very misleading, especially for people in transition or otherwise contemplating a career change. Not only is the contention untrue, but also it in fact hinders the ability to get what…

CBS News recently published a story about a U.S. government study on May 4, 2017 reported that 50.8 percent of homes and apartments had only cell phone service in the latter half of 2016. It is the first time such households…

Those of us whose job involves a lot of travelling, work with remote clients or work in an organization with many remote staff, know that conference calling is very beneficial. One issue which doesn’t appear to have caught up with…

“Nobody impresses me for the first sixty days on the job.” This was a saying that all of those working with me in the corporate world would hear me say over and over. I wanted to express that there’s a…

Social media for your business or profession is no longer optional. When you have a presence on social media, you make it easier for your clients & prospects to find and connect with you. By connecting with your clients on social…