3 Reasons Why LinkedIn is Important for Job Seekers

By definition, every job seeker is a seller of self. The recruiter and the hiring manager, on the other hand, are the buyers. Buyers are obligated to perform due diligence before making commitment to sellers. Now, I’m sure that you the reader do not stretch the truth, exaggerate the facts, or even occasionally lie on […]

The post 3 Reasons Why LinkedIn is Important for Job Seekers appeared first on Landing Expert Career Coaching.

from BCNJ Member Blog Feed http://dlvr.it/QCB1JF
via IFTTT

Posted in Member Contributions Tagged with: ,

Networking with a purpose

People in transition know that 60 to 80 percent of job seekers get their next positions through networking. Consequently and whenever possible, they focus their daily activities on such networking. But despite their—sometimes admittedly awkward—efforts, nothing comes of it. The reason is that they don’t have an understanding of the actual purpose of networking and […]

The post Networking with a purpose appeared first on Landing Expert Career Coaching.

from BCNJ Member Blog Feed http://dlvr.it/Q8x2x9
via IFTTT

Posted in Member Contributions Tagged with: ,

About Website Domain Names

A website Domain Name is what a person enters in their Internet browser’s address bar to access a website. While real Internet addresses are made up of a complicated series of numbers, Domain names are the unique, human-readable Internet addresses of websites. If your website was a home, the domain name would be its address.

Why we Need Domain Names
The Internet is giant network of computers connected to each other through a global network. Each computer on this network can communicate with the other computers. For the computers to identify each other, each computer is assigned an IP Address. The IP address is a series of numbers that identify a particular computer on the internet. A typical IP address looks like this: “164.72.122.91”. Since numerical IP addresses can be quite difficult for people to remember, domain names were invented to solve this problem.
The Parts of a Website Domain Name
Domain names are made up of three parts: a top-level domain (sometimes called an extension or domain suffix), a domain name, and an optional Subdomain. The combination of the domain name and top-level domain is known as a “Root Domain”.

Website Domain Name
  • Top Level Domain (TLD) – is the formal term for the suffix that appears at the end of a domain name. It is the first level of a domain’s hierarchy. Some example of top-level domains include: “.com”, .”net” and “.edu”. While you are probably familiar with these TLDs, there are actually over 1,000 possible TLDs from which you can choose.
  • Domain Name – is the second level of a domain’s hierarchy. This tends to be the most descriptive and readable portion of a root domain. Examples of domain names are:

No two different websites can have the same root domain. However, one website can have multiples root domains assigned. All the pages on the same website have the same root domain, and usually have their own domain name: “http://ift.tt/2Cli7wx“.

The above are both subdomains of their website’s root domain. The most common subdomain is www (world wide web). It’s also possible to omit the subdomain to access a website.

Buy a Domain Name

Every business, and everyone who needs to be found online, needs a website. If your business is not found online, it is irrelevant to those searching for your service or product offerings.

The first step is to buy a domain name (actually, the Root Domain). Anyone can buy a domain. To do so, you visit a domain name registrar, such as GoDaddy or Google Domains, key in the root domain you want to buy, and pay a fee. You buy a domain for a term, such as 1 to 10 years, and can renew your purchase at the end of the term (or even set up an auto-renewal). You may only buy a domain that is not already registered by another person or business.

Domain names put a friendly face on the hard-to-remember numeric IP addresses. Since your domain name is the name of your website, you want to make sure you get a good one. You will want to buy one that is catchy and short so that it’s both easy for people to remember, and easy for people to type.

Look forward to our future post where we discuss Search Engine Optimization (SEO) best practices for domains.

Click here to contact me regarding this or any other blog topic. Also, I welcome comments, which you can post below.

from BCNJ Member Blog Feed http://dlvr.it/Q8QDLn
via IFTTT

Posted in Member Contributions Tagged with: ,

3 Tips for Improving Your In-transition Brand

More than ever, when you are in transition you should have a brand. Why? you ask. Because that is how you differentiate yourself and stand out from the proverbial crowd. Branding is not about what you like but about what employers like. Your branding statement—whether in writing, on the Internet, or spoken via your elevator […]

The post 3 Tips for Improving Your In-transition Brand appeared first on Landing Expert Career Coaching.

from BCNJ Member Blog Feed http://dlvr.it/Q6PbJl
via IFTTT

Posted in Member Contributions Tagged with: ,

Monthly Meeting

The Breakfast Club NJ Presents: “Will Artificial Intelligence take YOUR job? – What YOU can you do to “Keep Pace”! presented by George Pace

Saturday January 13th, at 8:00am ET

Synopsis:

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP

Presentation:

“Will Artificial Intelligence take YOUR job? – What YOU can you do to “Keep Pace”!

You may have heard a few things about Artificial Intelligence (AI) over the past year or two

• Programs that have beat human beings in games like Jeopardy, Poker and GO
• AI being used in Voice Assistants such as the Amazon Echo, Apple Siri and Google Home
• AI enabling Self Driving vehicles

But believe it or not – that is just the TIP of the Iceberg as to what AI is being used for. AI is currently being applied to a WIDE range of tasks and spaces, some of which include:

• Finance
• Medicine
• Project Management
• Education
• Sales
• And much, much more

But the most important question of all – can Artificial Intelligence replace YOU? What do you need to know – and more importantly – how do you “Keep Pace” with this important, disruptive and rapidly evolving technology? The answers may surprise you ..

In this BRAND NEW Presentation for 2018, George will:

• Highlight the depth and breadth of AI “current state”
• Introduce the “Keep Pace AI Disruption Gauge”
• Apply his “10 Steps to Keep Pace” with Artificial Intelligence
• Identify activities that are indicators of AI replacement
• Introduce the Keep Pace” Technically Savvy” Formula
• And identify resources you can use TODAY to learn more about AI

And just like last years “Jobs of the Future” presentation, there will be homework associated with this presentation. To access the homework, visit the the “Keep Pace” Facebook Page at www.facebook.com/keeppace – Like the Page – and you will be notified when the next set of homework is available !!!

Finally, the presentation will also include George’s AI mascot – AIden – who will provide “commentary” throughout the presentation. All told, this will be a engaging, entertaining and “action packed” presentation you won’t want to miss !!!

Register Early !!!!

About the Speaker:
George Pace

George Pace

George Pace

About the speaker:
George Pace is an IT technology leader, focusing on how to extract business value from the latest technologies. His is currently working to “Keep Pace” with Artificial Intelligence and Digital Assistants so that he can gain insights as to how those technologies impact the “Future of Work”

George is sharing his thoughts and insights on technology on a regular basis on his Youtube channel (www.youtube.com/keeppace) – so stop by the channel and subscribe !!!

George holds a Bachelor’s degree in Computer Science from Seton Hall University and an MBA from the Rutgers Business School

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

RSVP

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

Posted in Monthly Meeting Tagged with: , , , , , , , , , , , , , , , , , ,

Monthly Meeting

Message from Adrienne Roman – The Breakfast Club NJ Meeting is on for today 12/9/2017 – see you there!!!

The Breakfast Club NJ Presents: “The Breakfast Club of New Jersey Networking Discussion Outline”
Presented by Jack Killion

Saturday December 9th, at 8:00am ET

Synopsis:

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP

Presentation:

“The Breakfast Club of New Jersey Networking Discussion Outline”

The thrust of my comments will be about the importance of networking and developing relationships as keys to finding new career opportunities. Key points to be covered include:
• What is networking?
• What are 4 benefits of successful networking?
• Which is the best of 4 ways to network?
• The two ways to network – randomly and targeted
• Cold calling
• Why people struggle networking
• Keys to networking successfully
• Critical importance of networking in the job search process
• Creating Brand You
• Taking a different approach to your resume
• Creatively creating new job opportunities
• Understanding your clusters of contacts
• Developing a job search networking action plan

About the Speaker:
Jack Killion

Jack Killion

Jack Killion

Jack Killion is the author of “Network: All the Time, Everywhere With Everybody: Master Your Life & Career”. He started his career at McKinsey and then became a successful entrepreneur, specializing in buying, growing, and selling businesses in the U.S. and internationally in diverse sectors including publishing, manufacturing, horse racing, real estate development, hedge fund investing, and coaching education.

He also has served on the board of directors of public and private corporations and charities, and has taught at three New Jersey university business schools. Jack earned his BS from Yale and an MS from MIT’s Sloan School of Management.

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

RSVP

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

Posted in Monthly Meeting

Stay Safe When Using Public WiFi

Princeton Technology Advisors website development design SEO managed services WiFi
If you leave your home today, you’re bound to come across more free public WiFi spots than ever before. They can be great for getting work done, checking your email, managing your social media activity, and generally staying connected. However, public networks can also be a major security risk. Here’s what you need to know about using free public WiFi and how you can keep yourself safe.
Avoid Public Hotspots
Many WiFi hotspots are set up in public places by organizations that are willing to give you some free bandwidth in return for you supplying an email address or phone number. Never give up such personal information to get online. Also, it’s known that hackers can set up free WiFi networks to steal information from gullible people looking for free bandwidth. Instead, stick to the advertised WiFi networks that have been set up by a coffee shop, hotel, library, or whichever venue you’re in.
Stick to Using a Secure Connection
That little padlock that appears in your browser’s address bar when you are on a secure connection or website is especially important when you’re on public WiFi.

Princeton Technology Advisors website development design SEO managed services WiFi
Think long and hard before doing anything important across an unsecured connection. That’s because it’s going to be much easier for someone else on the same network to grab account access information or data that’s transferred when you use an unsecured connection.

When using mobile apps, you’re at the mercy of the app developer for its wireless security. Stick to apps from big, well-known names while on public WiFi to limit the risk. Although, that’s not a guarantee of security.

Turn WiFi Off When Not In Use
When you’re finished working online, turn on “airplane mode” or turn off WiFi on your wireless device. That’s not only a good security habit to get used to when you’re using unsecured networks. It will also reduce your battery usage since your device will not be powering the WiFi radio.

Keep Your Anti-Virus and Anti-Malware Up to Date
Always keep your anti-virus and anti-malware software up to date. This is even more important when you are online using unsecured WiFi networks. Some public WiFi networks have been known to send ads while you browse. Good and current protection software will keep you safe from this type of malvertising.

Use a VPN
Use a Virtual Private Network (VPN) when you are connecting to an unsecured WiFi network. A VPN routes your internet activity through a dedicated, encrypted server. When you have a VPN and you are online, you establish a secure connection to the VPN server, locking out anyone on the same network as you. All of your transferred data is encrypted between you and the VPN service provider.

VPN services, while extremely helpful, are not foolproof. Using a VPN can’t protect you if you unwisely download ransomware or give up your data to a phishing attack. What a VPN can do is to protect you against snoopers on the same unsecured network looking to collect data for their later use.

Have Your Own Mobile Hotspot
The best protection from an unsecured WiFi network is not using one at all. Instead, use a mobile hot spot, or tether your device to your smartphone and use your wireless carrier’s data plan. Doing so gets you off the unsecured network. This is both safer for you, and you are not competing with others for public bandwidth. Make sure you have a data plan for your hot spot device that will support your online use to avoid data overage charges.

No matter what steps you take to try and stay secure, remember that public networks are inherently more exposed and unsecure than the ones at your home and place of work. If you’ve got banking or online purchasing to do, avoid typing in passwords, usernames, credit card details or anything else that could be of use to someone else who might be scanning the same network. Don’t be afraid to get connected while you’re in public. Just make sure you are careful when you do.

Click here to contact me regarding this or any other blog topic. Also, I welcome comments, which you can post below.

from BCNJ Member Blog Feed http://dlvr.it/Q42Yqt
via IFTTT

Posted in Member Contributions Tagged with: ,

How to Create Your Best Personal Image

When you feel disappointed, you feel let down because your expectations failed to be met. Little children at times express their reactions to disappointment by crying; adults deal with disappointment more maturely—through logic. Regardless of your age, though, disappointment evokes strong emotions. Those in job transition have a heightened sense of awareness of such emotional […]

The post How to Create Your Best Personal Image appeared first on Landing Expert Career Coaching.

from BCNJ Member Blog Feed http://dlvr.it/Q2TbpK
via IFTTT

Posted in Member Contributions Tagged with: ,

Monthly Meeting

The Breakfast Club NJ Presents: “The Breakfast Club of New Jersey Networking Discussion Outline”
Presented by Jack Killion

Saturday December 9th, at 8:00am ET

Synopsis:

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP

Presentation:

“The Breakfast Club of New Jersey Networking Discussion Outline”

The thrust of my comments will be about the importance of networking and developing relationships as keys to finding new career opportunities. Key points to be covered include:
• What is networking?
• What are 4 benefits of successful networking?
• Which is the best of 4 ways to network?
• The two ways to network – randomly and targeted
• Cold calling
• Why people struggle networking
• Keys to networking successfully
• Critical importance of networking in the job search process
• Creating Brand You
• Taking a different approach to your resume
• Creatively creating new job opportunities
• Understanding your clusters of contacts
• Developing a job search networking action plan

About the Speaker:
Jack Killion

Jack Killion

Jack Killion

Jack Killion is the author of “Network: All the Time, Everywhere With Everybody: Master Your Life & Career”. He started his career at McKinsey and then became a successful entrepreneur, specializing in buying, growing, and selling businesses in the U.S. and internationally in diverse sectors including publishing, manufacturing, horse racing, real estate development, hedge fund investing, and coaching education.

He also has served on the board of directors of public and private corporations and charities, and has taught at three New Jersey university business schools. Jack earned his BS from Yale and an MS from MIT’s Sloan School of Management.

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

RSVP

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

Posted in Monthly Meeting Tagged with: , , , , , , , , , , , , , , , , , , , ,

What is Your Brand?

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, CEO Amazon. Mr. Bezos’ quote expresses the truth about branding. It’s about personal connections and human emotions. Good branding increases the value of your company, and makes acquiring new customers easier. So, let’s discuss how to create and promote your brand…
Your brand represents the sum of people’s perception of your customer service, reliability and reputation. Branding yourself means to develop a unique professional identity and message that sets you apart from others in your industry. Building a brand helps you to create trust with your target market, and it helps to create loyalty so your customers continue to keep coming back and provide referrals. Since your brand is in the eyes of others, you must promote and portray your brand in the way that is easy for them to understand, and how you want to be known and remembered. Here are the 4 things that are most important to your prospects and customers:
Who are you?
Your brand starts with you since it is you. Start by taking an objective personal inventory. We all think we know ourselves pretty well. However, a personal inventory is an essential step in building your brand. Start with your passions: What makes you want to dig deep to deliver? What are your talents? What areas don’t interest you? Where are you weak? Understanding what you are best at is understanding you and your brand. Then, you should be able to briefly introduce yourself in layman’s terms, not with business titles and terms, so it’s easy for others to understand. As for me, “I am an information technology consultant with my own company, Princeton Technology Advisors”.
What do you do?
While “What do you do?” may seem synonymous with “Who are you?”, it really is more of the next step of defining your brand. So, the answer must be different. Most people respond to that question with what’s printed on their business card. Starting with your job title can be presumptuous because it tells the other person that you assume s/he knows what it means. That person may not. Instead of defining yourself by your role, do so in terms of how your role impacts the others: Your clients. That does a better job of opening the door to a conversation. For me, I say, “I provide information technology solutions and training to small business and non-profit organizations with little or no in-house technology resources.”
Why is what you do important to others?
In the end, you may be working to serve your own needs. To that end, and to be successful, you need to serve others. You need to demonstrate to your clients that you provide what they could not provide for themselves. You need to define for your clients the types problems you understand uniquely well, and the solutions you can deliver uniquely well. What I offer that is important is, “I help make it easy for you to understand the meaning and value of the technology your organization needs”.

Promote Your Brand

Once you create your brand you need to build and promote it. You should be writing, teaching and speaking about your areas of expertise on a regular basis. Write articles for professional journals, social media sites and blog sites. Speaking and teaching engagements are opportunities to be seen and heard. Start small and keep building. You may not land high-quality engagements immediately. But if you keep at it, you’ll build your following and get invited to speak at bigger and more notable venues. People will begin to develop the confidence that you are the expert they must engage with if you write, teach and speak about your areas of expertise.

Show your audience that you have expertise in your field and that you are willing to share your knowledge with them for their benefit. Then, people will be saying wonderful things about you when you are not in the room.

Click here to contact me regarding this or any other blog topic. Also, I welcome comments, which you can post below.

from BCNJ Member Blog Feed http://dlvr.it/PyfYk7
via IFTTT

Posted in Member Contributions Tagged with: ,