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Search Engine Optimization: On-Page vs. Off-Page

Posted on by Adam Kovitz
Search Engine Optimization (SEO) is a digital marketing strategy focused on growing visibility of your website in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to your website on the web. Let’s begin to look at On Page and Off Page SEO…
Why Your Website Needs SEO
The majority of web traffic is driven by the major search engines (e.g. Google, Bing, and Yahoo!). Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most internet users. Search engines provide traffic to your website from people looking for what you offer. Traffic to your website can provide income, exposure and promote your brand. If the search engines cannot find your website, your website is functionally irrelevant. Thus, you miss out on the opportunities to drive traffic to your website.

How Search Engines Search
Search engines perform two major functions: crawling and index building. The result of crawling and index building is what allows the search engines to rank websites and match users with the most relevant results to their search:

  • Crawling – Search engines have automated robot programs, called “crawlers” or “spiders”. The purpose of these programs is to run all the time to reach the many billions of web pages and documents. Then, it sends the information it finds back to the search engines.
  • Index Building – Once the search engines receive the web page information from the crawlers, they decipher the relevant information from them and store that in massive databases to be recalled when needed for a search query. Index building is the process of organizing and relating all of the information in the massive databases.
Keywords
Keywords are the words and phrases that internet users type into the search box of a search engine to find websites that match for what they are looking. They are very important for every website since they drive targeted traffic to your website. When done well, using the right keywords can greatly increase website traffic.
On-Page SEO
On-page SEO refers to the content on your actual website pages. Your focus is the act of optimizing different parts of your website with relevant keywords, which will affect your search engine rankings. Some of the the biggest factors in On-Page SEO to consider are:
  • Title Tags – Put your targeted keywords in the title tag of each page on your site. 
  • Headings (H1 tag) – Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than your other page copy.  Work your target keywords into the headings of each web page. But, make sure you accurately reflect your page content.
  • URL Structure – Put keywords into your web page URLs if possible. However, do not change any of your current web page URLs just so they have keywords in them. That’s because the SEO you have already earned will become broken.
  • Alt Text For Images – This is text that isn’t visible to the website visitor. Search engines crawl images as well as written content. So, inserting some relevant keywords that accurately describing the image will help search engines understand your web page’s content.
  • Page Content – The content on your web pages needs to useful to people. It needs to be easy to read and provide value to the end user. Be sure you create content on your website targeting the keywords that will be relevant to online searchers and search engines.
  • Internal Linking – Linking internally to other pages and documents on your website is useful to website visitors, and it is also useful to search engines.

On-page SEO ensures that your site can be read by both potential customers and search engine robots. With good on-page SEO, search engines can easily understand what your site is about, navigate the structure and content of your website, and rank your site accordingly.

Off-Page SEO
Off-page SEO is the process of getting other website to link to your website. Those links are called back links. When search engines find back links to your website, it increases the relevancy of your website in the search engine index.

Do I Start with On-Page or Off-Page SEO?
Don’t choose between on-page and off-page SEO. On-page and off-page SEO work together to improve your search engine rankings in complementary fashion

On-page SEO is typically quicker and easier to implement. The reason why is that you should have the ability to change any of the visible and hidden content on your own website. So, start with on-page SEO. Ways to build back links to your website for off-page SEO are:

  • Add your website link to your social media pages (LinkedIn, Facebook, Twitter, Blog, etc.).
  • Ask friends, business associates and vendors to add your website link to their websites. In exchange, offer to do the same for them.
  • Promote your website via social media and other digital marketing platforms to create interest. Encourage those content readers to add you link to your website.
  • Offer to write content, articles or blog posts for other website. In your provided content, put a link to your website.
Click here to contact me regarding this or any other blog post. Also, I welcome comments, which you can post below.

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Is the First Impression in an Interview Important and Why

Posted on by Adam Kovitz

“Nobody impresses me for the first sixty days on the job.” This was a saying that all of those working with me in the corporate world would hear me say over and over. I wanted to express that there’s a difference between the impression a job seeker leaves initially—even as early as during the interview—and […]

The post Is the First Impression in an Interview Important and Why appeared first on Landing Expert Career Coaching.

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Monthly Meeting

Posted on by Adrienne Roman

The Breakfast Club NJ Presents: “Coping With the Strain of Your Search on Relationships” Presented by John Hadley

Saturday August 12th 2017, at 8:00am ET

Synopsis:

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP

Presentation:

“Coping With the Strain of Your Search on Relationships”

A career search can be a stressful time. A primary source of income has dried up, you don’t know when you will land, and you experience the roller coaster of emotional ups and downs as opportunities arise, and then fall through.
Your spouse, partner and family are going through all of that with you, yet they feel they have no control over the process. You can go to more group networking events, schedule more networking meetings, take more courses, send out more resumes, etc., but what can they do?
An extended search can put a huge strain on marriages and relationships. Join us on Saturday, August 12 (and bring your spouse or partner, too) as Career Search Counselor John Hadley shows us strategies to safeguard those relationships, and actually put them to work to move your search forward!

About the Speaker:
John Hadley

John Hadley

John Hadley

John Hadley helps job seekers who are frustrated with their search. He also works with professionals struggling to achieve the visibility that leads to new opportunities at work.

After graduating from Stanford University, John worked as an actuary in the insurance industry for 20 years, ultimately as Chief Actuary of his company. He then opened a successful systems consulting practice, which generated over $2.5 million in revenues. 13 years ago he started his Career Search Counseling business, and has helped hundreds of clients land the job and pay they deserve.

John is a sought-after writer and speaker, publishing a monthly Career Tips Email newsletter to 9,500 subscribers, each month bringing advice on marketing yourself for a career search, or for accelerating your career. He is currently finishing his first book, “Cruising Through Executive Interviews to Land the 6 Figure Job You Deserve.” You can find a variety of career resources on his website at www.JHACareers.com.

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

RSVP

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

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Draw More Clients to Your Website

Posted on by Adam Kovitz
Your website is very important to the success of your business. The primary reason why you need a website is that your customers expect you to have one, just like they expect you to have a business card. Once you build a website you must give your clients a reason to visit. While primarily a passive form of marketing, here are some suggestions for driving more traffic to your website…

Search Engine Optimization

Search Engine Optimization (SEO) is the process of getting traffic to your website organically and for free in the search results on search engines (e.g. Google, Bing, Yahoo, etc.). SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. While this is a topic that is too large for a small section in a blog post, here is a summary of the 2 areas you need to focus on for SEO:

  1. On-Page SEO is the act of you optimizing different parts of your web site that affect your search engine rankings. It’s stuff that you have control over and can change on your own website, such as page text, various HTML tags, and internal links.
  2. Off-Page SEO increases the relevancy of your website by getting links on other websites to your website. Essentially, it increases relevancy because if demonstrates how the “world” views your website..

While on-page and off-page SEO work together to improve your search engine rankings, On-page SEO is the one that you should initially spend time on. It’s the one where you have the full control to make updates and improvements.

Add a Blog Page
Search engines love fresh content. There’s no better way to provide fresh and frequent content than with blog posts. You will build trust and clout within your professional community by providing valuable, expert information via your blog posts. Over time, you will become a trusted resource for helpful, informative content, which can ultimately lead to a higher customer conversion rate. If you are already blogging, then post more frequently. This is a form of on-page SEO.

Join in a Blogging “Community”
Become a guest contributor on other related and relevant blog sites and online journals. Doing so, you can drive targeted traffic to your site by exposing you to a wider and established audience. In addition, you will demonstrate yourself as an expert in your field. Within your content, add a link to your website. That is a form of off-page SEO which you can easily drive and implement.

Get Social
It’s not enough to produce great content on your website and hope that people find it. You have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content and drive traffic to your website. Twitter is ideal for short, snappy attention getters called “tweets”. LinkedIn is the number 1 social media platform for B2B* (business-to-business). Also, YouTube is tops for promoting video content. If you are a B2C (business-to-consumer) organization, you will get the most traction with Facebook*. Also use YouTube and Instagram if your content is largely images. Don’t forget to include your website link in your social media channels and activity.

Pay-Per-Click Marketing

Pay-Per-Click (PPC) marketing is a way of using search engine advertising to generate clicks to your website instead of “earning” those clicks organically via SEO. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. You do not pay a fee when the search engine displays your ad, but the searcher does not click your ad. Google AdWords (http://ift.tt/mYita6) is the most popular PPC platform. Although other search engines and social media channels offer this service.

Your entire PPC campaign is built around keywords. These are the words/phrases that people use to search in the search engines. When someone searches using the keywords that are in your campaign, your website ad will display in the search results. The most successful AdWords advertisers continuously refine their PPC keyword list.

Email Marketing
In today’s dynamic digital marketing world, email marketing tends to take a backseat to most online promotion activities. If you haven’t considered email marketing for your business, now may be the time to do so. Email marketing is a targeted, shareable, credible, measurable, and cost-effective marketing tool. Using email marketing, you can create deeper and more personal relationships with a wider audience, and at a very low cost. With a targeted approach and a strong message, your business is sure to benefit from email marketing.

While wanting more customers is the primary desire for business owners, then next desired item is increased website traffic. Implementing any of the above strategies can help increase traffic to your website. While some of these strategies won’t be a quick fix, you may be surprised how quickly some of them start to generate results for you.

Click here to contact me regarding this or any other blog post. Also, I welcome comments, which you can post below.

* 2016 B2B Content Marketing Trends – North America: Content Marketing Institute/MarketingProfs

   2016 B2C Content Marketing Trends – North America: Content Marketing Institute/MarketingProfs

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Monthly Meeting

Posted on by Adrienne Roman

The Breakfast Club NJ Presents: “The Tech Megatrends”
presented by Christina “CK” Kerley

Saturday July 8th 2017, at 8:00am ET

Synopsis:

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP

Presentation:

“The Tech Megatrends ”

In this lively session, Christina “CK” Kerley showcases the megatrends moving us from smartphones to smart things, apps to algorithms, screens to sensors, and devices to data. Where mobile made our phones smart, IoT is turning all things smart. While software increased the productivity of our workforces, the rise of the “Co-Bots” will improve each worker’s performance. Just as computers ushered in the Information Age of the 20th Century, Artificial Intelligence is powering the Intelligence Era of the 21st. And the Next-Gen Web is breaking out of the box—and outside of the screen!—into an exciting new ecosystem of connected objects, products, and places. Don’t miss this fast-paced, highly interactive tour of the digital transformation that is revolutionizing all of our companies. . . and reshaping our roles within them.

About the Speaker:
Christina “CK” Kerley

Christina “CK” Kerley

Christina “CK” Kerley

Innovation speaker and futurist Christina “CK” Kerley pushes Fortune 500s ahead of the curve by guiding them through the 10+ emerging technologies that will disrupt and dominate the next 10 years.

Through her boundless energy and signature “edu-taining” style, CK engages executives around the next-gen tech, trends, and topics that enable them to future-proof their companies—and leapfrog their competitors.

She has been featured at Fortune 500s, including: Johnson & Johnson, Cisco, Microsoft, Verizon Wireless, Janssen, Sony, Prudential, The United Nations, The Ad Council, Neutrogena, Verisign, Bristol-Myers Squibb, The ANA, and The IAB.

A part-time faculty member at Rutgers Business School for Exec. Education, her portfolio spans: Mobile, Wearables, The Internet of Things (IoT), Robotics, Big Data, Health Tech, Artificial Intelligence (AI), and the suite of Immersive Technologies (AR, VR, MR).

Based in New York City, for CK’s video clips, media, and more, go to: http://allthingsCK.com

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

RSVP

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

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How to Overcome Fear While In-transition

Posted on by Adam Kovitz

During my work with job seekers or those contemplating a job/career change, I evaluate the amount of fear that drives—or paralyzes—my clients. To some extent, all of them exhibit fear originated by some threat—or so they perceive. For a person out of a job, that feeling is not only a perception but also, unfortunately, a […]

The post How to Overcome Fear While In-transition appeared first on Landing Expert Career Coaching.

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10 Tips About Submitting Your Résumé

Posted on by Adam Kovitz

The adage “What you don’t know won’t hurt you” is very misleading, especially for people in transition or otherwise contemplating a career change. Not only is the contention untrue, but also it in fact hinders the ability to get what you want. Furthermore, it conveys a false sense of positive feeling. For example, those in […]

The post 10 Tips About Submitting Your Résumé appeared first on Landing Expert Career Coaching.

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Are Telephone Landlines Obsolete?

Posted on by Adam Kovitz
CBS News recently published a story about a U.S. government study on May 4, 2017 reported that 50.8 percent of homes and apartments had only cell phone service in the latter half of 2016. It is the first time such households had the majority in the survey. And, more than 39 percent of U.S. households have both landline and cell phone service. So, what’s going to happen to yesterday’s telecommunications technology?
The main difference between a landline and cell phone is the way they complete calls. A landline has a wired connection that connects it to the telecommunications network and uses wire telephone lines to transmit calls. Cell phones use radio waves to transmit calls. You have unlimited mobility because you are not connected to a wire. However, you have to be able to connect to your provider’s network. If you are in an area where your provider has spotty or no coverage, you may be susceptible to dropped calls or no service.
One of the proponents of getting away from the copper wire landline network is actually AT&T. Their current landline infrastructure has served us all well for about 100 years. But, it is aging, becoming expensive to maintain and no longer meets the communication needs of their customers. For people and businesses that still have a need for a landline service, internet-based telephone (VOIP – Voice Over Internet Protocol) service provides a faster and higher-quality service than traditional landlines.
Young people have been the first to totally cut the landline because cell phones are so much more practical when moving frequently. They take their cell phone from home to a college dorm to an off-campus apartment to their first home away from their parents, all within a period of about four years. A smartphone is also the smart choice for frequent travelers who are rarely home long enough to answer a landline.
Think about the last time you answered a call from your landline phone. It might have been some time ago. And it was likely either a wrong number or a sales call. There might be the occasional reason when you require the landline. For example, you may need to use one to call and find your misplaced cell phone. Also, some calls can be more expensive if made on a cell phone. With the cell phone becoming the main tool for communication, we no longer have a strong need for the traditional landline.
While a landline is the best calling option when you have an emergency at home, emergencies can happen anywhere. If you experience an emergency when you are not at home, you can quickly and easily contact the authorities for help with a cell phone.
So, should you cut the cord and get rid of your landline? The answer is… it depends on you and your family’s needs. Do you have young children in the house that don’t have cell phones but need a way to communicate? Do you need to use a phone more when you are not near a landline? Are you confident that your mobile phone is enough in an emergency situation?
If your cell phone is going to be your only phone, make sure you have a device that’s reliable, has a long battery life and has excellent sound quality. Invest in an extra battery to make sure that your phone never goes dead. In addition, have a mobile charger for your car, which you can also use to charge and power your cell phone should your home power go out.
Click here to contact me regarding this or any other blog post. Also, I welcome comments, which you can post below.

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Monthly Meeting

Posted on by Adrienne Roman

The Breakfast Club NJ Presents a Discussion Panel: “Creating a better Executive Presence and Personal Brand for IT and other professionals”, moderated by George Pace

Panelists:

Andrew D. Manns, Jr., ESQ., MPA
Senior Consultant, Manns Associates

Brian Mecca,
Global Director, Infrastructure and Technology, Phone I Animal Health

Jeremy Rosenberg,
PMP, Six Sigma Green Belt, Senior Solution Architect, AT&T

Saturday June 10th 2017, at 8:00am ET

Synopsis:

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting. RSVP

Presentation:

“Creating a better Executive Presence and Personal Brand for IT and other professionals”

YOU’VE GOT 30 SECONDS TO MAKE A GREAT AND MEMORABLE FIRST IMPRESSION…GO!!
The career climate is constantly changing. Competition for positions are intense. So how will you stand out as an IT professional? How are you presenting yourself so that others notice you and want to know more about you? What tools are you using as an IT professional to change how you see yourself? What are your unique experience, expertise, training and insight?
This panel discussion is designed to help you:
1. Craft a more effective personal brand by exploring your story
2. Identify principles and the value of executive presence that complements your personal brand
3. Master the 2 essential skills for consistent long term success.

About the Moderator: George Pace

George Pace

George Pace

George Pace is an IT technology leader, focusing on how to extract business value from the latest technologies. His is currently working to “Keep Pace” with Cloud Computing, the Internet of Things (IoT) Digital Assistants as well as a dash of Social Media for good measure.
George is now sharing his thoughts and insights on technology on a regular basis on his Youtube channel (www.youtube.com/keeppace) – so stop by (and subscribe) George holds a Bachelor’s degree in Computer Science from Seton Hall University and an MBA from the Rutgers Business School.

Andrew D. Manns, Jr. Esq.

Andrew D. Manns, Jr. Esq. is a Senior Consultant with Manns Associates, a multi-service leadership development firm in New Jersey. Mr. Manns specializes in helping non-profit executives transform American cities one child, one family, one neighborhood at a time Currently, Mr. Manns is the Chairman of the Board of Director of the Greater Life Community Outreach Center in Newark, N.J. Mr. Manns was recently appointed to the Executive Management Team of a well-established professionals career networking group that provides latest training seminars in executive career development and job search strategies for IT professionals in transition. Mr. Manns is also the social media content provider for several career networking groups.Mr. Manns received his Bachelors of Arts Degree from Syracuse University. He is a graduate of the Maxwell Graduate School of Citizenship and Public Affairs with a Master’s Degree in Public Administration.Mr. Manns went on to earn his Juris Doctorate degree from Rutgers School of Law Newark, N.J. He is the father of 6 adult children and 2 grandchildren. He is an avid fan of great jazz music and Chicago Style Steppin’

Brian Mecca

Brian Mecca is the Global Director of Network & Computing Services for Phibro Animal Health Corporation. For 40 years he was a volunteer firefighter in his home town of Scotch Plains where he served as Battalion Chief, Captain, and Firefighter. He is currently the Secretary of the Union County Fire Chief’s Association.
Brian is also an avid networker & volunteer with over 6,500 LinkedIn connections. Brian is the Director of Members Services for The Breakfast Club NJ where he has been a member since 2006; VP of Membership for SIM NJ; President of the Garden State Chapter of AITP. He can frequently be found sending out announcements for meetings, posting some interesting tidbits on LinkedIn or Twitter, or sending out job openings. Brian is always open to helping someone in transition or just looking to improve their skills.

Jeremy Rosenberg

Jeremy Rosenberg,
PMP, Six Sigma Green Belt, Senior Solution Architect, AT&T

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am. There is a $10 fee at the door to cover the cost of the room. Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center 195 Rt. 18 South, East Brunswick, NJ 08816 732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking 8:00 to 8:15 – Welcome and housekeeping 8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes 9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated. 10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com) 2) Keep anti-virus on your machine up to date and run scan regularly 3) Review messages and if request for assistance please help whenever possible 4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net) 5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net) 6) Join groups twitter account (questions see George Pace – keeppace@gmail.com) 7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com) 8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful) 9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com) 10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

RSVP We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

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Conference Call Security Tips

Posted on by Adam Kovitz
Those of us whose job involves a lot of travelling, work with remote clients or work in an organization with many remote staff, know that conference calling is very beneficial. One issue which doesn’t appear to have caught up with the growth of this practice is the establishment of its security to prevent unauthorized access to a conference, and the ability to host calls. So, here are a few things to keep in mind regarding the security of your conference calls.

Do not Share your Chairperson’s Pass Code with Others

Only distribute the participant’s pass code to the conference call participants. The chairperson’s pass code is only for use by the chairperson. So, keep that secure.
If you are the Chairperson, Always use your Chairperson’s Pass Code

Always use your chairperson pass code when dialing into a conference where you are the chairperson. It gives you access to some additional commands that enable you to control and manage your conference.
Take Attendance

The obvious need to take attendance is to ensure all required participants have joined the conference. From a security perspective, taking attendance ensures you are aware if there are any unwanted participants in the conference.
Monitor the Number of Lines
Some conference call services allow you to manage calls via the service’s website. If there is a discrepancy between the number of lines in the conference and the roll call, you can remove unwanted callers via the service’s website.
Lock Your Conference
Some conference call services allow you to lock the conference call once all participants enter.  This feature is valuable when you do not want additional participants to join your call after it has begun.
End the Conference
Use the “end the conference” feature to ensure that your conference ends when you hang up. That will prevent anyone lingering on the conference, and will prevent anyone from using the meeting for their own conference after yours has ended.
Change Your Participant Pass Code
If you do not regularly change the participant pass code, it is possible for someone who was invited to a prior conference to join future conferences. Changing your participant pass code will prevent unwanted participants from joining future conferences.

Limit Recurring Meetings
If you host recurring meetings, anyone with those meeting details and knowledge of the time of the meeting will be able to join even if they are no longer supposed to be involved.

Don’t Schedule Back-to-Back Conferences
If you schedule two separate back-to-back conferences with two separate groups of people, and you use the same participant pass code for both, it would very easy for participants from the first call to stay on the line for the second call, or for participants from the second call to join in early. Keep your conference calls separated by about 30 minutes to limit unwanted conference attendees.
Don’t set “Start Without Host”
Disabling this feature will prevent participants from talking to each other before the chairperson joins the conference. In the end, it will prevent people with the participant pass code from trying to use the conference service for their own conferences, and without the need of having a chairperson.

Change Your Chairperson’s Pass Code
Check your call log on the service’s website to make sure that no unplanned conferences have occurred. If you see any unplanned conferences, or feel that your chairperson’s pass code has been compromised in any way, immediately change your chairperson’s pass code.
Thank you to my long-time friend Andy Hladek, IT Director at Princeton Information, for suggesting this terrific topic and contributing to the creation of this post.

Click here to contact me regarding this or any other blog post.

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