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Why should I use Facebook to find a job?

Posted on by Adrienne Roman

This is one of the questions I hear most often – and my response is usually to quote the latest figures on how many people use Facebook in a month. I just saw this following status update on Mark Zuckerberg’s Facebook page.

Mark Zuckerberg
1 hr ·

“We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day.

On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.

When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it’s just the beginning of connecting the whole world.

I’m so proud of our community for the progress we’ve made. Our community stands for giving every person a voice, for promoting understanding and for including everyone in the opportunities of our modern world.

A more open and connected world is a better world. It brings stronger relationships with those you love, a stronger economy with more opportunities, and a stronger society that reflects all of our values.

Thank you for being part of our community and for everything you’ve done to help us reach this milestone. I’m looking forward to seeing what we accomplish together.” End of Mark Zuckerberg’s status update on Facebook.

Back to the original question ‘Why should I use Facebook to find a job?’

Granted – a billion people are not going to be reading your Facebook status updates – I do realize that.

And it is not about a multitude of people viewing your status updates, either.

The ‘thing’ about Facebook, is that it is ‘personal’ (as opposed to ‘professional’). And who would be more likely to help you in your job search? A former colleague, or, a friend or family member? Arguably, we like to think both. And most of the time, I like to think both is correct. While a fellow job seeker or colleague would love to help you if they could, wouldn’t it be feasible that a ‘friend’ would do the same? Or more?

I know from my own experience, as far as relationship building goes, the best scenario to get to know a person is face-to-face, eye-to-eye, a handshake. In my opinion, human contact will never become secondary, to text and type. There is so much non-verbal communication in an in-person meeting, that most of the time, it really goes unnoticed. But we do register this type of communication. It is what fuels our instinct, our gut feelings.
My point in utilizing Facebook as a job search tool, is not to befriend every one you meet at all of your networking groups, but share your career goals and job search activity with those people you already consider ‘friends’ in Facebook. Make it a point to plant the seed, that you are interested in a certain position at a certain company. Or that you attended a great networking event at The Breakfast Club NJ. Or even that your department is looking for a great IT Project Manager with experience in Agile Methodologies. You do not know who might know someone that can help you. You may not be aware that cousin Vinnie’s next door neighbor is the CEO of your target company. Or that you daughter’s soccer coach’s wife is the HR VP in another company you are interested in. I think you get my point. It is within this ‘unknown network’ of friends, and friends of friends, and the public, that may actually reach out and help you.

Posted in Member Contributions Tagged with: , , ,

Monthly Meeting

Posted on by Adrienne Roman

ricksimmons201509

The Breakfast Club NJ Presents : “How to maximize your online reputation to help you in your job search by using social media” presented by Rick Simmons

Saturday September 12th at 8:00am ET

Synopsis:

“How to maximize your online reputation to help you in your job search by using social media” by Rick Simmons

Profile of Rick Simmons

Rick Simmons is Chief Solutions Officer at SimmonsOnlineSolutions. With over 15
years online with various aspects of internet marketing. Rick has watched the
evolution of the internet first hand. Rick was previously Sales Director at
Educational Directories developing Internet marketing for colleges and
universities. He was also Sales Director at Investor Broadcast Network, one of the
first companies to distribute information online, 7 years as a partner in an online
marketing firm and now 2 years with his own firm. With 30+ years in advertising,
marketing and sales, Rick brings passion, engagement, and enthusiasm to his role.
He has a firm that works closely with the needs and goals of small – midsized
organizations that need help with their internet marketing. Not only does he
know how Internet marketing Search Engine Optimization and Social Media can
help your business reach new customers, he’s good at explaining why. Whether it
is jumping an email marketing campaign by 20%, or helping a client decide on
options for social media – Rick works hard to insure you have the best data and
options to make an impact.
Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP

TBC meetings for 2015 are free (courtesy of one of our members), and free breakfast (bagels) to the first 50 attendees!!!

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center
195 Rt. 18 South, East Brunswick, NJ 08816
732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

RSVP

Posted in Monthly Meeting Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Email Marketing: Target Your Customers

Posted on by Adam Kovitz
Email marketing is when a company or person sends a message to a group of people via email. Most commonly used for advertisements, business requests, sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company, or brand recognition. 
Grow Your Personal Relationships
Small businesses and individuals can develop a personal relationship with their network, prospects and customers in ways that their larger counterparts simply can’t match due to their size. However, growing personal connections can be time consuming with so much other work to be done.  With email marketing, you can more easily connect with your prospects without getting pulled away from the work you need to get done.
Promote Your Brand
If you were shopping for a car today, would you consider buying a Toyota or Honda? Many people would say “yes”. But with all of the recent news of problems with these brands, specifically injuries from defective air bag, why would you consider these brands? The reason why is that the auto makers have used robust email marketing and social media campaigns to counter the affects of negative news reports and assure their customers and prospective customers just how much effort they continue to put into the quality of their products. The automakers are winning.


 Keep Your Customers & Network Informed
Email marketing is very effective at helping business owners and consumers stay connected. Consumers often seek out email marketing campaigns from their favorite brands and local stores. On March 5, 2014, Nielsen reported that 28 percent of US online shoppers subscribe to store or product emails in order to stay informed (http://goo.gl/gufyoh). There is a real value to staying connected to customers, and email marketing makes that easy to do.

Email Marketing Drives Sales by Promoting Brand Loyalty
The same Nielsen study mentioned above also reported that 27 percent of US online shoppers subscribe to store or product emails in order to save money. Though consumers are looking to save money, it can turn into increased revenue for your business. E-coupons and e-promotions are big business, and email marketing is at its heart.

Promoting your business and brand through email is one of the most visible aspects of social media marketing. It’s a great way to keep and win new customers, enhance existing relationships and promote your brand. In addition, you will be able to accomplish all that and keep your marketing costs and effort minimal and manageable.

I encourage you to leave a comment by clicking on “…comments” below…
David Schuchman

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Keeping Your Email Inbox Better Organized

Posted on by Adam Kovitz

Email plays an important role in our daily lives, whether it’s personal or business. And we all get tons of emails whether we want them or not. When we use it appropriately, email is an incredibly useful communication tool. But, many of us feel overwhelmed by the amount of email that we receive and need to respond to.
Whether you’re catching up from last week, working through a post-vacation backlog, or just clearing out junk, taking time to organize your email will help you work more efficiently. Not keeping your email organized can create challenges for you during the day, which may compound over time:
  • We can’t find that important message: – It’s always a terrible experience to miss an important email or not be able to locate a specific message in the mess that we call our “Inbox”. 
  • An overflowing Inbox can be a big distraction: The amount of time and effort to navigate a disorganized Inbox or email account will make you less productive. Spending excess time searching for specific messages will make you less focused on the important tasks and people that you really need to attend to.
  • No longer receive messages: All email accounts have set maximum disk space limit. If emails are left on the email server indefinitely, your email Inbox may get full. Email messages with attachments take up more space than emails containing only plain text. So, your email account will fill more quickly if you have a lot of messages with attachments. Once your email account has reached its maximum limit, your email account will not accept new messages.

Here are some steps to take to get control of your email account.

  • Purging messages: Start by sorting your emails by sender. This will help you identify the messages you no longer need and the ones you have already responded to. Go through the messages quickly and delete as much as you can. But, don’t let yourself get bogged down by any one message. Messages that are candidates for quick deletion are solicitations from vendors, stores or shopping sites, contain expired coupons and invitations, and from senders you don’t know.
  • Organize your existing messages into folders:
    • “Follow up” where you’ll file the messages you need more than a few minutes to respond to. 
    • “Hold” for messages that refer to an event in the future, like an invitation.
    • “Archive” for those messages you’ve responded to and want to keep a record of. For additional organization, you can have sub-folders under “Archive” by category, sender, etc.
    • Going forward, move new messages into these categories based on the matching folder, and then get rid of everything else. Once you respond to the “Follow up” and “Hold” messages, delete those too.
  • Create rules and filters: Most email systems allow you to create rules or filters that will act upon incoming messages even before you see them. You can instruct your email system to route messages into specific folders (or delete messages) based on the sender’s email address, keyword content, and other criteria.
  • Spam: Flagging unwanted messages in you Inbox as spam will cause your email system to treat similar massages as spam in the future. Check your spam folder frequently. Delete the messages that are truly spam.
  • Trash Folder; Your email system usually moves deleted messages in a “Trash” folder. While no longer in your Inbox, those messages are still in your email system hogging valuable space. Delete the messages in your Trash folder to permanently delete. then and recoup the space Better yet, change the setting on your Trash folder to auto delete.
  • Export and save important attachments: Download and save important attachments to your desktop or server. Then, delete those messages with the attachment from your email account.
  • Tweak your social media profile notification settings: Most social media sites have the ability for you to control the frequency and content for when the sites send you messages. Doing so will reduce the number of email messages you receive.
  • Export messages that you must keep: Doing so will enable you to remove the messages from your email system. But, you will maintain the messages in a file outside of your email system for posterity.
Taking control of your Inbox isn’t a once-and-done job. But, maintaining order doesn’t have to be complicated or a pain. Once you put the processes in place that work best for you, it won’t take long to turn your process into habit.

I encourage you to leave a comment by clicking on “…comments” below…
David Schuchman

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How to Improve Your Interviewing Skills

Posted on by Adam Kovitz

An interview is a business transaction wherein the objective of the hiring manager (the person who has the authority to hire) is to make a selection among job candidates called in for interviews. A candidate has two challenges: first, to convince the hiring manager that he is the ideal candidate for the position, and second, […]

The post How to Improve Your Interviewing Skills appeared first on Landing Expert Career Coaching.

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How does a PM in a PSO/PMO get the right people for the project?

Posted on by Adam Kovitz
“Mr. Program Manager of the Project Management Office/Professional Service Organization (PMO/PSO), I think for the new project that you have made me Project Manager (PM), Jane would be the best Business Analyst and Jack would be the best Technical Analyst (TA). NO? Why not”?

If this conversation sounds familiar, you are not alone. We PMs love to get the best resources for our projects because we want every edge we can muster to be successful. This especially includes getting (or begging for) the resources you are most comfortable with. I know I ask for the same resources for similar projects I am receiving as a PM. I know what they deliver and their “modus operandi” or MO. So, if I am comfortable with these resources, or even if I may have some issues with them, but know they would be successful on the new project I just received, I ask for them.  So how does a PM, with good intentions, make a request for a resource to his management team?

The Ask
So the first piece of advice I would suggest to any PM is to be on the resource managers’ best side. Some would suggest that this is a** kissing. Well, I am not sure what YOU would call it, but I call it sales. Yes, we are ALL in sales, whether you like it or not. The sooner you come to accept that truth, the better for you.  You have to know that manager and what that manager likes and especially what that manager dislikes. Also, you have to be able to prove that your request is not only in the best interest of your new project, but in the best interest of the Project Management Office/Professional Service Organization (PMO/PSO). To do that, you need to understand the new project by reading the Statement of Work (SOW) and using the deliverables in the SOW to your advantage in attaining the resources you desire. Now, here is my caution: Do NOT do this for every single project. Remember Aesop’s fable of the boy who cried wolf? This is why I suggest that you read the SOW before you request resources.

The Give
What do I mean by the give? Well, that resource manager you are requesting resources from may require you to give a resource from another of your projects, even if for a short time. When this request is in front of you, do not reject it out of hand. I suggest (in the strongest terms) that you go back and review the schedule for the other project. See where that resource may not be needed and begin the negotiations like so: Resource manager, I can release Joe the TA on my other project for three weeks between this day and that day. I do need Joe back, or the other project may go yellow or red if Joe is delayed for longer than that.
You see what I am suggesting here? You don’t want to come across as a taker ALL of the time. If that is the perception the resource manager has of you, then you will soon become unsuccessful in attaining the resources you request.

Conclusion

As part of a PMO/PSO, you will be having resources taken from you and you will request specific resources for your projects. You need to be seen as a PM who is reasonable and can be negotiated with. If that happens, you can be successful in attaining the most important resources for your most important projects. 

I am open to discussion at any time on these blogs or anything else related to project management you would like to explore. If you would like to comment about this blog, please do so by posting on this blog or by responding in an email at Benny A. Recine. You may inspire a blog article. I look forward to your comments.

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The Effect of Micromanagement

Posted on by Adam Kovitz

Micromanagement is, “to manage especially with excessive control or attention to details” – Merriam-Webster’s Online Dictionary.

In general, micromanagement has a negative meaning and implication, and is viewed unfavorably by supervised employees. Let’s discuss the issues of micromanaging employees and how to identify if you are a micromanager.
Most people who have been in the workforce for any length of time have occasionally been exposed to a boss who micromanages. A micromanager is the manager who must personally make every decision, take a lead role in the performance of every significant task and, in extreme cases, dictate every small step the workers take. The micromanager hovers over people who are trying to get their work done and rarely, if ever, seriously considers their ideas and opinions.

Some Critical Effects of Micromanagement
The micromanager often punishes mistakes instead of counseling & educating staff. No effort is made to challenge employees with learning situations. This type of management can inhibit employee development. In the end, employees will learn to hide their mistakes and avoid taking risks.

Most employees are unhappy in the work place when they are micromanaged. Unhappy employees are less productive than happy employees. In addition, this may cause a high turnover on your team as unhappy employees leave, which will further affect your team’s productivity.

A manager who has done nothing to develop one or more potential successors is usually viewed as a poor candidate for promotion. The manager who is perceived as poor at delegation and staff development is often not considered for promotion to a level where delegation takes on even greater importance.

You Might be a Micromanager if you…
  • Cannot delegate effectively or delegate at all.
  • Often hand out only the easy, boring or dirty tasks while delegating nothing of interest or importance to your team.
  • When you do delegate, you put the employee in a position of deciding nothing of significance without prior approval.
  • Hand out work, supposedly delegating, but hover instead, providing detailed direction, dictating methods rather than providing proper preparation, making the employee responsible for results and not allowing him or her to figure anything out and learn by doing.
  • Hand out a task, but pull it back at the first sign of trouble, failing to provide the employee with a condition essential to growth and development: the reasonable freedom to fail.
When Micromangment may Actually be Helpful
Most managers have to deal with a poorly performing employee at some point. Poor employee performance is a concern because it affects team and organizational performance.

The goal of improving a poor performer is to improve their performance. A means to doing so is to meet privately and frequently with the employee to discuss the performance issues. Assign tasks and provide specific direction, expectations and a timeline to the employee. Then, monitor, measure and discuss their performance during those frequent meetings. To some, this approach seems like micromanagement, and it may well be. The difference is that once the employee’s performance improves, you will meet with them less frequently.

Letting Go of Micromanagement
The difference between managing and micromanaging is the focus on eliminating the “micro.” Start by looking at your to-do list to determine what tasks you can pass on to a employee. Clearly explain what the task result and due date should be, but don’t dictate how the employee should work on the task. Ask, don’t tell, your employee about how they plan to approach the assignment. You might be surprised that their approach, while different, may yield great results.

I encourage you to leave a comment by clicking on “…comments” below…
David Schuchman

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Monthly Meeting

Posted on by Adrienne Roman

jerrycrispin201508

The Breakfast Club NJ Presents : “Candidate Experience: Truth, Myths and Measures”presented by Gerry Crispin

Saturday August 8th at 8:00am ET

Synopsis:

“Candidate Experience: Truth, Myths and Measures”presented by Gerry Crispin

It may be hard to believe but a small and rapidly growing group of firms is re-examining their recruiting process from the point at which candidates research the firm through onboarding of new hires with the intent to treat those candidates they do not hire as well as those they do equally. Skeptical? You should be. However, 100s of thousands of candidates are now feeding back their experience directly to employers and…they are taking note. What we can learn from the firms that are ranked highly by candidates and…poorly and what that means to your strategy to find your next job can be critical.

Profile of Gerry Crispin, SPHR

Gerry Crispin is a life-long student of recruiting, recognized internationally for his views and written commentary on employment strategy, hiring process and staffing technology, his passion is to understand how firms design and build recruiting processes, the technology to enhance them and the systems to manage them.

After completing his undergraduate and graduate work at Stevens Institute of Technology, Gerry served in increasingly responsible leadership roles in the Human Resource function of Johnson and Johnson for 10 years. For another decade, he was General Manager of one of the largest private advertising agencies in the US devoted to recruitment, Shaker Communications where he pioneered emerging technology applications that impacted an entire industry.

In 1996, Gerry co-founded CareerXroads (www.CareerXroads.com), an international consulting practice that facilitates a dialogue between company recruiting leaders. This peer network of more than 100 large corporations (CareerXroads Colloquium) meets 8 times a year and collectively hires about 3 million people worldwide.

In 2011, Gerry formed the non-profit, Talent Board, to define, measure and honor the firms who are treating candidates as partners in the hiring process (www.thecandes.org). By 2015 the organization, now in its 5th year, annually collects and analyzes data from hundreds of firms and hundreds of thousands of their candidates. Over 100 firms have been honored through the Candidate Experience Awards program in the first four years. The CandEs, as it is known, is expanding in EMEA and Asia Pac in 2015.

Gerry has served in the past on half a dozen National Boards for the Employment and on the Board of Trustees of his alma mater where he continues as a volunteer advisor for new graduates and alumni in transition. He has been an adjunct professor at Rutgers University, Cornell University’s School of Continuing Education and Stevens

Gerry has published more than 100 articles over the last two decades including 8 books from 1996-2003 detailing the impact of emerging technology on recruiting. More recently he has co-authored whitepapers on the Candidate Experience results and speaks at major conferences ranging from Sydney, Australia to Cologne, Germany.

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP

TBC meetings for 2015 are free (courtesy of one of our members), and free breakfast (bagels) to the first 50 attendees!!!

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center
195 Rt. 18 South, East Brunswick, NJ 08816
732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

Posted in Monthly Meeting

Social Networking Is Often Not Understood

Posted on by Adam Kovitz

Disclaimer: Social networking is not a substitute for attending social events, talking with others on the phone, or having lunch with someone. To me there is no question of the growing importance of social networking for people in transition who are looking for their next career stop. However, for many middle-aged people, social networking may […]

The post Social Networking Is Often Not Understood appeared first on Landing Expert Career Coaching.

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About Mobile App Development

Posted on by Adam Kovitz
In today’s busy world, people are wondering what really is mobile app development, and what is involved in producing a mobile app for their business. Mobile application development is the process of making or creating a computer application to run on one or more mobile platforms. A mobile platform is the operating system used on a mobile device.

Apple’s mobile operating system is called iOS, Google’s mobile platform is Android, RIM is Blackberry OS, and Windows is Windows Mobile.  Each platform has its own rules and requirements to make and deploy a mobile application. This is very important to understand because when making an application for mobile app development on the various mobile platforms you cannot just make one app and port it over to the next platform. You must recreate the application for each mobile platform.
When deciding which mobile application development is right for you, first consider what your overall goal is. Are you making a game, informational, utility or e-commerce product? Once you know what you’re making, then decide what platform(s) would be best for your mobile application and your targeted user community. Android has a very high market penetration. However due to the various operating system variations, Android development can be more challenging. Apple has a high number users and people are willing to pay for them. However development is more challenging to meet Apple’s requirements on being published.
When thinking about how and why to build a mobile application and begin development, it is important to think about how you plan to proceed.  Consider the following:
  • Set Your Expectation for Success: Is success x number of downloads, x amount of money earned, or x active users. Be realistic.
  • What is Your budget? The average cost of an application can range from a few thousand dollars to over a million dollars, depending on the complexity of the programming and number of mobile platforms to accommodate. It is important to define your budget.
  • What Platforms are You Going to be on? It is important to decide where your market is, what the best way to reach them is, and what gives you the biggest opportunity. Android is used on 46.9% of mobile devices*, Apple iOS on 42.6% of mobile devices, Windows is on 2.7% of mobile devices, and Blackberry and others comprise the remainder of the mobile device market.
  • What are Your Needed Features? Apps are not websites, you need to create good features that people want to use and have a good user interface. 
  • Does the Application Need Internet Access? While internet (or WiFi) access is needed to download the mobile application, consider if the mobile application needs internet access in order to be actively used (e.g. upload or download data). If it does, you need to plan for if/how it can be used when users do not have internet access.
Looking forward, it is expected that a large percentage of mobile application development will focus on creating browser-based applications that are device-agnostic (e.g. responsive web design). Browser-based applications are simply websites that are built to effectively work on mobile internet browsers.
For more information on this topic, contact Princeton Technology Advisors, LLC.
* Netmarketshare, February 2015
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David Schuchman

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