“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, CEO Amazon. Mr. Bezos’ quote expresses the truth about branding. It’s about personal connections and human emotions. Good branding increases the value of…

In this context, black hole is not a scientific term but, rather, the annoying situation when people apply for posted job openings and never hear back. It’s very frustrating because applying for jobs is a time-consuming effort—too often with no…

Computer hacking is identifying weaknesses in computer systems or networks, and to exploit those weaknesses to gain access. People who engage in computer hacking activities are called hackers. While many hack out of simple intellectual curiosity, some have less noble motives and…

Companies are not permitted to discriminate in hiring based on a candidate’s age, because such discrimination is illegal. And yet they do it every day. Why? Why are younger people considered more desirable in the workplace? The simple answers are…

Steve Martin An “ice breaker” is an activity in public speaking that is designed to immediately engage the audience and to get them ready to hear what you’re about to say. Many presenters attempt to “break the ice” by starting their…

An interview is a business transaction wherein the objective of the hiring manager (the person who has the authority to hire) is to make a selection among job candidates called in for interviews. A candidate has two challenges: first, to…

Who do you think recently is the most successful user of social media for professional promotion? Politics and political issues aside, I offer that President Trump is that person. Primarily, he uses Twitter as his platform of choice for communicating…