It used to be that authors would write their book, hand it to their agent, and let the publisher do the work of editing, publishing, distributing, and marketing it. Now, authors can use social media to perform the tasks of…

It is well-known that in today’s economy, job seekers face unprecedented challenges. One of them is the large numbers of applicants chasing just a few openings, but another is their lack of understanding of the rules of the competition. Many…

Many people ask me how many LinkedIn connections one needs.  I’m a huge proponent of increasing the number of connections on LinkedIn. I voice that strong opinion every time I make a public presentation on a relevant subject or speak…

People in transition know that 60 to 80 percent of job seekers get their next positions through networking. Consequently and whenever possible, they focus their daily activities on such networking. But despite their—sometimes admittedly awkward—efforts, nothing comes of it. The…

Email Marketing is when you use electronic mail as your means of communicating messages directly to an audience. It presents more opportunities for your business and drives a better return on investment than other forms of outbound marketing. Here are…

It takes three steps to get a great job. First, you need a good enough résumé and LinkedIn profile to be fished out from an ocean of candidates. Otherwise, you are invisible and irrelevant! Second, you need to beat your…

Even if you’re told the interview is just an informal chat, don’t believe it. The interview is a business transaction whereby both parties are exploring the opportunity to initiate a work relationship. But if you stop and think about what…

I know from personal experience that when I reported to a boss I was aligned with ideologically and who trusted me, I performed very well and kept getting promoted and promoted. But there were other bosses with whom those alignments…