Monthly Meeting

The Breakfast Club NJ Presents:

a Discussion Panel:

“Recruiters Panel Discussion”

Saturday October 13th at 8:00am ET

Synopsis:

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

Presentation:

a Discussion Panel: “Recruiters Panel Discussion”

Presentation:”Recruiters Panel Discussion”
Did you ever wonder what recruiters look for in a candidate? Do you want to know the biggest mistakes that job seekers make before and during an interview? You bring the questions, and our panel of recruiters will furnish the answers in this “town hall style” recruiter’s panel. All attending the meeting will have the opportunity to question these 4 recruitment professionals on our panel:

About the panelists:

Irene Cappuccino

Irene Cuppucino

Irene Cuppucino

Irene Cappuccino has been recruiting for the Information Technology environment since 1993 for positions that include CIO, CTO, VP, Director, Engineers, Developers, Programmers, Infrastructure, Security, PMO, Project Managers, BA and QA. Not a big believer in board recruiting, she wants to know what’s important to each candidate on personal level. Focused, extremely detailed, down to earth, high energy and ready to help anyway she can.

Ed Han

Ed Han

Ed Han

Ed is talent acquisition geek and job seeker ally based in Mercer County, and has 5 years of experience recruiting, on both the staffing and corporate sides. He’s been actively involved in job search-related groups for the past decade and is ready to continue his 3 week LinkedIn training at the Princeton Adult School the second half of October.

Janelle Razzino

Janelle Razzino

Janelle Razzino

Janelle Razzino, President, Razzino Associates, Inc. a boutique firm specializing in C-level, executive-level and mid-level placements for The Fortune Global 2000 marketplace. Geographic concentration is primarily the East coast.

Scott L Stein

Scott Stein

Scott Stein

Scott L Stein brings distinctive experience as a successful salesperson & sales recruiter with an entrepreneurial background. He is active in the several NY metro area business communities including chambers of commerce, trade associations and recently, career groups. His exposition company McCarthy Publishing & Expositions of Union, NJ produced regional trade shows in the construction, meeting planning and food service industries. He currently is an in-house sales recruiter for a small advertising network based in Westchester county NY.

Our Moderator:

David Schuchman

David Schuchman

David Schuchman

David Schuchman is an Information Technology services, training, and management consultant with his own company, Princeton Technology Advisors, LLC. David is an active leader in the job seeker support community. He is the current Executive Chair of the Professional Service Group of Mercer County in Princeton, NJ. In addition, David is a co-facilitator for New Jersey Job Seekers in Princeton, NJ. And he is on the boards of The Career Support Group at St. Gregory the Great in Hamilton, NJ and The Breakfast Club of New Jersey in East Brunswick, NJ.

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

Posted in Monthly Meeting Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Common Website Mistakes

Your website is a virtual billboard. It often gives potential clients their first impression of what your company has to offer. With a great website, you’ll be able to attract, educate, and convince visitors to buy your products or services. Let’s discuss a few mistakes to avoid so your website will work as well as intended.
Not Mobile Friendly
A mobile friendly website is essentially when your regular website adjusts its display optimally based on the size of the display on a mobile device. It does not necessarily look like a tiny version of your website. Instead, it positions and resizes content for the best display experience.

The most common way to do this is via a responsive design. A responsive design website is built using flexibly sized elements which are controlled by the website code. No matter what size screen the user is using to view your website, the text, images, navigation and graphics will resize fluidly. It’s not device-specific or browser-specific. It’s designed to look good and function well at any size.

No Contact Information
If you’re selling a product or service, you need to offer visitors several ways to contact you. The best option is to have a link to a “Contact Us” page that provides an email form as well as complete contact information: mailing address, phone number and email address. That link should be on every page of your website, or within the common header or footer of your website. The very presence of this information adds legitimacy to your site and terrific geographical information for search engines.

Stranding Users on Other Websites
When you have a link on your website that will direct your visitor to another website, make sure you open a new window or tab on your browser to display the other website. Not doing so, and using the same window for the new website, will take your website visitors away from your website in their browser. In that case for the visitor to return to your website, they either need to press the browser’s “back” button many times, or they will need to reenter your website address in the browser address bar.

Instead, have your website open another window for any link that will direct a visitor to another website. Your visitor will then be able to easily go back to the point where they left you website simply by closing the new window or tab.

Choosing the Wrong Keywords
When you type a keyword or phrase into the search box, the search engine returns a list of websites that it tries to match the entered search phrase. Search engines have algorithms that they use to determine the relevancy of the returned matches websites to the search terms. There are several free tools to help you determine the right search terms. Among those are Google Ads.

In your website content and code, you need to place those keywords or phrases. That helps the search engine understand the meaning of your website when the search terms are used. However, be sure to identify and use for your website the words and phrases that your visitors will use to search for a website like yours.

If your intended audience will be from within your industry, industry terms may be used. However, if your intended audience will be lay people from outside your industry, then use terms that lay people will use. It’s not likely that the search engine algorithms will be able to effectively match lay person terms to websites with mostly industry terms.

Broken Links
Broken links are links that don’t work. Some of the reasons why links don’t work include, the website is no longer available, the web page was moved without a redirect being added (server 404 error) or the website URL was changed. Displaying a default server 404 error page, or another default error page, is the same as asking the visitor to leave your website. Instead, redirect users having links to old page to the new related page. Or, default all 404 errors to your website’s Home page.

Cleaning up broken links can improve user experience and make content within your website easier for visitors and search engines to discover. However, websites with too many broken links signal a low-quality website to search engines, and especially to your visitors.

Bad Font Selection
Script or Serif (having small features on the ends of strokes) fonts may be harder for your visitors to read clearly, especially when rendering your website on a small tablet display or smartphone. Popular serif  fonts are Times and Georgia. Popular sans serif (without serif) fonts are Arial and Verdana. Stick with sans serif fonts for greater text clarity.

Unrelated Content
Your website is an ambassador of your brand online. Consistency across pages in your website plays an important role in establishing a solid and effective understanding or your brand to both your website visitors (and for SEO). To give your website visitors a clear understanding of your brand, you must deliver a consistent message across all pages on your website. If you have both professional and personal interests, but they are not related (e.g. you offer business marketing consulting services and you enjoy breeding beagles), don’t put the content of both unrelated interests on one website. Half of your audience will be turned off by the content not of interest to them. In addition, the mixing of unrelated content makes it difficult for the search engines to determine website relevancy to search engine queries, resulting in a lower positioning in the results. If you do want to promote unrelated content online, do so with separate websites.

Remember that you need to target your website to your audience. It’s necessary that you understand the attributes and characteristics that can make or break the effectiveness of your website to your brand. A poorly built or operating website will do more to hurt your brand than to help it.

Click here to contact me regarding this or any other blog topic. Also, I welcome comments, which you can post below…

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21 Steps on How Online Marketers Get You Convinced

Welcome to America, the land where marketing was invented and perfected. I applaud those who successfully deploy marketing methods and have flourishing businesses. But many buyers fall for certain ads without doing their due diligence. Following is the typical format of an online marketing campaign. If executed well, it could be very rewarding and very […]

The post 21 Steps on How Online Marketers Get You Convinced appeared first on Interview coaching in-person or video | Interview Questions – Answered!.

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The Reason LinkedIn Is So Important for Job Seekers

By definition, every job seeker is a seller of self. The recruiter and the hiring manager, on the other hand, are the buyers. Buyers are obligated to perform due diligence before making commitment to sellers. Now, I’m sure that you the reader do not stretch the truth, exaggerate the facts, or even occasionally lie on […]

The post The Reason LinkedIn Is So Important for Job Seekers appeared first on Interview coaching in-person or video | Interview Questions – Answered!.

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The Benefits of Blogging

This is my 100th blog post! I’m not telling you this to show off. (Well, maybe I’m doing that just a little.) Instead, I really want to use this post to discuss some of the benefits of blogging, at least what I have gotten from doing that. I’ve seen firsthand the difference blogging can make in terms of search visibility, generating leads, promoting my business and validating my experience and professionalism.
Increases Website Visits
As you add more content to your website, more pages from your website domain become indexed in search engines. Search engines want to deliver results that are helpful to their users. When you write a series of in-depth, valuable articles around a topic, the search engines take notice. This improves organic search visibility and increases website traffic. Every new page & post you publish improves the opportunities you have to increase the ranking for various keywords on your website. As search engines better understand the relevancy of your website to search terms, you will begin to have more people view your website.

Promote Your Expertise and Brand
Since a blog gives you a platform for sharing important industry-related information and insights, it is one of the best ways to establish yourself or your brand as an expert in your field. As you write more posts and share more of your expertise, your website will become a powerful demonstration of your knowledge in your profession. When somebody visits your website and sees the insights you’ve shared on a subject,  it will be clear that you are an expert in your field.

Become a Better Writer
Good writing means more search-engine traffic, more social shares, and ultimately more customers. Bad writing means being ignored. The more you blog, the more you write. And the more you write, the better writer you become. As for the type of content to write, use your blog to share your views on what others write, comment on industry trends, or simply use your blog posts like a periodic newsletter.

Differentiate Yourself From Your Competition
Blogging on your website is one of the best ways to differentiate yourself from your competition. By providing your own unique thoughts and insights, you grow your search traffic, customer trust and conversions. Blogging may also level the playing field between a small business and the big competitors. It can give you an opportunity to compete with bigger businesses with bigger budgets.

Take Control of Your Online Identity
Whether you’re a person or business, there’s probably lots of information about you online. When somebody searches for you online, you want to make sure that you make a good first impression, and that they get an accurate and complete picture of what you’re all about. Trust is a valuable commodity online. You can’t buy trust. It must be earned by consistently demonstrating your commitment to your website visitors. A blog is a great way to build trust and take control your online identity.

If you were car shopping today, would you consider models from Honda or Toyota? There was a lot of negative press about these 2 brands in the recent past. However, most car shoppers will still consider Honda or Toyota products in their automobile search. The reason why is that through the content these companies posted via their website as well as other channels, they demonstrated that they seriously investigated the issues identified in the press, they were being addressed attentively, and they continue their dedication to delivering a quality product.

Grow Your Professional Network
Blogging is a community-based activity, and networking is one reason people engage in it. Whether you are a solo practitioner, job seeker or blogging to promote your business, blogging can help to build relationships that will facilitate your growth.

My Final Thoughts
As you can see, I am a big advocate for blogging, as well as engaging with your audience online. Blogging requires only a little investment of your time. However, it has the potential for a big ROI from your time investment. The platform you chose (WordPress, Blogger, etc.) is irrelevant. Your content is what is most relevant. From a practical standpoint, blogging just makes good sense.

Click here to contact me regarding this or any other blog topic. Also, I welcome comments, which you can post below…

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Monthly Meeting

The Breakfast Club NJ Presents:

“Body Language for Interview Success” presented by Alex Freund

Saturday September 8th at 8:00am ET

Synopsis:

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

Presentation:

“Body Language for Interview Success”

Are your interviews falling flat?
Do you feel no one is listening?
Are you unknowingly sending mixed messages?

Your body language may qualify (or disqualify) you for a position. If you are like most people, you probably spend hours preparing for interview questions and answers and no time on how to communicate most effectively. Yet body language is the most significant factor in influencing the interviewer. It is how the interviewer is making judgments and decisions about you.

Some say body language is a reflection of your personality, others a measure of your qualifications. However interpreted, science has shown that it is not what you say, but how you say it. More than 55% of communication is non-verbal suggesting it is imperative that it should be a part of your interview preparation.

Alex Freund, “The Landing Expert,” will show you smart body language techniques and how to align your verbal and body language cues for powerful, clear, concise communication — for interviews and networking.

During this engaging workshop, you too will agree that it’s not what you say, but how you say it as you:
• Understand the science behind body language
• Compare good and bad examples
• Explore unconscious communication miscues that could be sabotaging your interview
• Learn how men and women communicate differently
• Identify techniques that communicate confidence, trust, and that you are the right candidate for the position

Alex Freund

I am a Career Coach and my specialty is Interview Preparation. I’m known as “The Landing Expert.” My clients are 90% job seekers in transition and 10% those who contemplate a career change.

About the speaker:

Known as “The Landing Expert,” Alex Freund helps his clients land new positions and promotions through effective interviewing. As a former director at Honeywell, Sanofi and Tyco International, Alex has hired hundreds.

Currently, Alex is career coach with expertise in improving interviewing and making them confident and comfortable in the interviewing process. Alex has helped more than 700 clients ranging from managers to senior executives and CEOs in a multitude of industries.

Alex is well-known via his volunteering in several job-search networking groups where he is a frequent presenter, conducts workshops on interviewing, effective resumes, and LinkedIn in addition to publishing a blog written specifically for job seekers. Alex also teaches a course for people in transition via the Princeton Adult School and publishes The Landing Expert List, a free directory of job-search networking groups via his website at landingexpert.com.

Alex is a graduate of Cornell University and speaks five languages.

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

Posted in Monthly Meeting Tagged with: , , , , , , , , , , , , , , , , , , , , , , ,

Tips When Updating Your Website

As per Google’s Quality Rating Guideline, there are four key points of SEO content: Expertise, Authority, Trust and Maintenance. To demonstrate Expertise, publish comprehensive content. To demonstrate Authority, people will share your content through links and mentions. To demonstrate Trust, publish testimonials and examples of your successful projects.

To demonstrate Maintenance, keep your content up to date and relevant. That’s what’s we’ll discuss in this post…

Think Mobile
When redesigning your website, make sure that you use a theme, fonts and layout that’s easy for mobile users to read. A responsive designed theme will automatically adjust to the screen shape and size of different devices. Sans-Serif fonts like Arial or Veranda are easier to read on smaller screens than the traditional Serif fonts like Times New Roman or Cambria. Once you update you website, test your results on multiple devices to make sure your website is conducive for each device format.

Add More Web Pages & Content 
Consider adding new web pages to your website. Add blog posts to give your opinions. provide current news and information on products in your industry. Content is a great way to make your website more authoritative, and more relevant to the search engines. The search engines are always looking for fresh content on websites. So making changes to existing web pages makes it easier for your website to improve its ranking. Even a few changes to make your information more current is helpful.

Add Search Engine Optimization
The goal of search engine optimization (SEO) is to have the search engine spiders (their information search programs) not only find your website and web pages, but also rank the website relevance so that it appears near the top of the search engine results. The process of optimization is not a one-time process, but requires maintenance, tuning, and continuous testing and monitoring. Therefore, it will be a good time to apply some best SEO updates when you plan to update your website.

Do a keyword analysis and add those keywords to your content. Update meta tags, alt tags and page titles, as well as update web page URLs (web page address) and your website’s site map. Also, submit all web pages to the search engine directories (specifically Google and Bing). Good SEO is more than just these few points, but these are the initial key points to address.

Redirect Deleted Web Pages
Every web page on a website has its own URL. As you reorganize the available web pages in your website, it is possible that you will choose to eliminate web pages and their associated URLs. It may be that a web page is no longer relevant, thus no longer needed. Or, you may combine the content of one or more web pages into another (or a new) web page. A user may try to access a deleted web page because they have it bookmarked. Or, it comes up in a Google search because it is still in the Google index, which is not yet updated. When a user tries to access a delete web page, they will get a “Error 404 – Page not found” message, which is a very unprofessional reception by your website.
In your website code or development platform, you can redirect the URL of a deleted web page to another web page. If you have no new web page to replace the use of the deleted web page, then redirect the URL to the Home page of your website. That is a much friendlier result than “Error 404 – Page not found”.

Click here to contact me regarding this or any other blog topic. Also, I welcome comments, which you can post below…

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Monthly Meeting

The Breakfast Club NJ Presents:

“In-Transition – Now What do I do?” Presented by Marty Latman

Saturday August 11th, at 8:00am ET

Synopsis:

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP

Presentation:

“In-Transition – Now What do I do?”

Being in-transition for a short or long period of time can be a very stressful. You can get depressed, angry and confused. You can lose your self-confidence. What can you do to change this situation? How do you get back into the “game”? How do you change this negative situation into a positive experience?

Please join Marty Latman on August 11, 2018, as he discusses a topic all people in-transition struggle with as he presents “In-Transition – Now What do I do?” Attendees at all levels will learn about the obstacles they need to overcome during this period to succeed, the methods they need to use to change their situation and ways to make being in-transition a productive, meaningful and positive time in their lives.

Called by some people as the Best Networker they know, Marty is the Chairman of the Bergen Chapter of Financial Executive Network Group (FENG), which he created in March 2002 with 29 members. Membership within this chapter has now grown to over 5,100 members. Since its inception, FENG-Bergen Chapter has successfully helped more than 1,650 of its members find gainful employment. He is also the chairman of NJ Strategic Executive Networking Group (NJSENG), a FEI Board member, and a member of over 20 other career networking groups. He is also a facilitator at Careers-in-Transition (“CIT”); one of New Jersey’s most successful networking groups.

Marty has been a guest speaker to many networking groups where he has discussed various career development topics including networking, interviewing techniques and advance career planning strategies. He has made presentations to the Financial Executive International (FEI), Financial Planning Association of NJ (FPANJ), Media Communication Association – International (MCA-I), Career Networking Group (CNG), Careers In Transition (CIT), Neighbors-Helping-Neighbors, Phi Beta Kappa and many NJ Professional Services Groups (PSG).

Possessing a skill set that combines finance, business development, operations and administration management, information technology, logistics and manufacturing, Marty has been successful in organizing start-up companies, turning around organizations, and setting strategic company direction. He has worked in both public and private industry. He is President of Latman Advisory LLC, an organization that helps organizations reach a higher level, provides individuals with career advancement advice and helps companies find individuals who help them enhance performance.

Marty Latman
About the speaker:

Called by some people as the Best Networker they know, Marty is the Chairman of the Bergen Chapter of Financial Executive Network Group (FENG), which he created in March 2002 with 29 members. Membership within this chapter has now grown to over 5,100 members. Since its inception, FENG-Bergen Chapter has successfully helped more than 1,650 of its members find gainful employment. He is also the chairman of NJ Strategic Executive Networking Group (NJSENG), a FEI Board member, and a member of over 20 other career networking groups. He is also a facilitator at Careers-in-Transition (“CIT”); one of New Jersey’s most successful networking groups.

Marty has been a guest speaker to many networking groups where he has discussed various career development topics including networking, interviewing techniques and advance career planning strategies. He has made presentations to the Financial Executive International (FEI), Financial Planning Association of NJ (FPANJ), Media Communication Association – International (MCA-I), Career Networking Group (CNG), Careers In Transition (CIT), Neighbors-Helping-Neighbors, Phi Beta Kappa and many NJ Professional Services Groups (PSG).

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

RSVP

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

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Social Media Tips for Business

Businesses of all sizes are realizing the benefits of social media. It is no longer the case that your sales people or administrative assistant are the first point of contact between the outside world and your company. That role is now the responsibility of your website and online social media profiles. So use social media wisely…
Publish Relevant Content
Social media is a great inbound marketing tool that can help you generate interest, collect leads and build your email list. Publishing and posting content that is relevant to both your brand and your audience is a way to attract customers who are truly interested in your brand, and the products and services you have to offer. Relevant content adds value to the your message, positions you and your brand as a trusted advisor, and is authentic and believable.
Know Your Audience
To connect with your clients and prospects (your audience), you need to understand what is important to them. It is also important to know the level of knowledge they have about your products and services so you can present the information in the correct vernacular. If your audience is retail or residential based, then use terms that the layperson will understand. However, if you are marketing to people within your industry, you should use industry and technical terms. There is nothing more frustration than to present basic information to a highly knowledgeable audience, or to speak at too high a level to a novice audience.
Look at the Competition
Watching what your competitors are doing is a form of market research. In this case, you’ll be looking at those who share the same target audience as you, and compete in your marketplace. Evaluate their brand, their message, the online websites where they publish and the messaging they promote in their advertising. As your prospects and clients look for a business online like yours, you can be found along with others and not be overlooked.
Choose the Right Platforms
The number of available social media platforms is huge, and starting a social media campaign can seem overwhelming. If you’re just starting out with social media, plan to use just 1 or 2 platforms. Start with the social media platforms where you expect your greatest audience to be. As per my prior point, you can use the same platforms that your competition uses.
How Often to Post
How often should you post? That is not an easy question to answer. There is no “one size fits all” when it comes to posting. Posting too infrequently can lead to your business being missed, ignored or simply forgotten. Posting too often can be overwhelming, and cause your audience to lose interest. I believe that you should post as often as your audience will tolerate. However, there’s no easy way to know that until you start posting and track the frequency of views over time. You can post daily, weekly or monthly. And, you can have different posting frequencies for different social media platforms.

If you’re going to post every day, keep your posts short and to the point. Also, vary your post types. For example, alternate among text posts, video posts, or image posts so your readers have variety each day. If you decide to post less often than once daily, then variety in post type is less important. Instead, put your effort into creating more robust content and for a variety of topics.

There are also SEO (Search Engine Optimization) benefits to building up the number of posts on your website and social media sites.  In general, the more pages and posts you have, the greater the chance a reader has to find you through the search engines. While SEO is not quite as simple just this, post frequency and quantity will generally bring you much more web traffic.

Post Consistently
More important than frequency of posting is frequency consistency. That could be from daily to a few times a week to once each month. Once you select a frequency, stick with it. It’s OK to set a different posting frequency for different social media platforms. For example, you may chose to tweet daily, post on Facebook weekly and post on your blog monthly. Regular readers of this blog know that I post here monthly. On Twitter (https://twitter.com/davidschuchman), I tweet once or twice each week.

It’s clear that many businesses rely on social media to promote their brand, products and services. However, social media marketing is not about volume selling and posting random content. Using social media effectively for business can be a quick, easy and user-friendly way to interact with your target audience. With a little investment in time, your business can be well on its way to developing a strong online presence and following.

Click HERE to contact me regarding this or any other blog topic. Also, I welcome your comments, which you can post below.

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Practical Job Search Tactics That Work

In today’s business world, a college degree does not automatically lead to a great job the way it typically did in the past. Today, in addition to that college degree, one has to learn how to find a job—and be good at it. This additional challenge represents a significant barrier to some job seekers and […]

The post Practical Job Search Tactics That Work appeared first on Landing Expert Career Coaching.

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