Monthly Meeting

The Breakfast Club NJ Presents:

“How to AI Proof your Career – Your best defense to Keep Pace with AI !”

Presented by George Pace

Saturday January 12th at at 8:00 am ET

Synopsis:

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

Presentation:

“How to AI Proof your Career – Your best defense to Keep Pace with AI !”

Presentation:“How to AI Proof your Career” – Your best defense to “Keep Pace” with AI !”
The world of work is changing. Driven by numerous technological disruptions, the jobs of tomorrow are going to be very different than those of today. And while it may be hard to predict exactly what those jobs will look like, it is safe to assume that Artificial Intelligence is going to play a key role – requiring employees to:
• Be aware of the latest AI developments
• Know how to interact/engage with AI Systems
• Understand what it means to “trust” AI solutions
• Be aware of AI Capabilities AND how to apply those capabilities to solve business problems
• Learn new skills to replace those that have been automated

The reality, acquiring these skills is going to take time. And with the speed at which AI is progressing, waiting to start your AI journey likely isn’t your best strategy. But where do you start? What should you focus on? What is your strategy to “KEEP PACE” with AI?

In this BRAND NEW 2019 Presentation, George will provide the answers to these and other questions. Using his newly developed “AI Defense Shield”, he will explain the shields critical defense structures – and how they can be used to help YOU prepare for AI in the workplace.

NOTE: OPTIONALLY – for those interested in reading through supporting material prior to the presentation,
visit: https://www.keeppace.com/2019-ai-proof-your-career

About the speaker:

George Pace

George Pace

George Pace is an IT technology leader, focusing on how to extract business value from the latest technologies. His is currently working to”Keep Pace” with Artificial Intelligence and Digital Assistants so that he can gain insights as to how those technologies impact the “Future of
Work”.

George is sharing his thoughts and insights on AI on a regular basis on his website (http://www.keeppace.com ) – so stop by and visit. George holds a bachelor’s degree in Computer Science from Seton Hall University and an MBA from the Rutgers Business School

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

Posted in Monthly Meeting Tagged with: , , , , , , , , , , , , ,

Monthly Meeting

The Breakfast Club NJ Presents:

“How to Brand Yourself to Stand out During the Interview Process” by Glenn Pasch

Presented by Glenn Pasch

Saturday December 8th at 8:00 am ET

Synopsis:

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

Presentation:

“How to Brand Yourself to Stand out During the Interview Process”

Too often, many job seekers rely only on the resume to stand out from other candidates. Learn how employers look at other platforms, (Linkedin, Social Media, Content) to help them decide if you will make the short list. Glenn Pasch will help you understand how to leverage these tools to stand out and win the job you desire.

About the speaker:

Glenn Pasch

Glenn Pasch

Glenn Pasch, CEO of PCG Companies works with clients to develop new strategies that will enable their businesses to become more visible, efficient and profitable. Prior to working with PCG, Glenn ran his own consulting firm which specialized in improving operational and employee performance as well as being an executive coach.
Glenn has more than 25 years of experience with a proven track record of leading diverse teams of professionals and companies to new levels of achievement in a variety of highly competitive industries and markets. He has worked as an executive coach for all levels of leadership from C-suite to the front line.
He continues to author articles for multiple industry publications as well is co-author of the book, “Selling Cars in the Digital Age” which has been translated into 4 languages and is being used to increase sales at dealerships in the US, Canada, Mexico and Europe. His latest book, The Power of Connected Marketing” has been released this year on Amazon and Barnes and Noble.
As a highly requested speaker Glenn has been asked to help educate audiences throughout the US and Internationally delivering Keynotes and workshops on the topics of Digital Marketing Strategy, Business Leadership, Unifying Your Marketing Efforts, Employee Performance and the Customer Experience. He popularity as a speaker is a direct result of his audiences walking away with not only an understanding of the topic but tangible tools to improve as well.
Some of the events he has spoken at in the Automotive industry: 20 Group presenter, NADA, Digital Dealer, Driving Sales Executive Summit, Automotive Boot Camp, AutoCon, and the Digital Marketing Strategies Conference. He has also spoken at PACE in the Customer Service Industry. PCG has launched an online Learning Center for automotive professionals to master skills associated with digital marketing, sales process, and Google Analytics.

About PCG Companies:
PCG Companies is composed of an award-winning digital marketing agency, consulting firm, and online training platform located in Monmouth County, NJ. PCG’s roots began in digital marketing for the automotive industry and have since expanded into non-automotive verticals from travel agencies to restaurants and everything in between. PCG’s mission, Advocate-Educate-Elevate, embodies their core ideals; to advocate for transparency, educate the public on the ever-changing digital landscape, and elevate their clients’ to success. PCG has also expanded to automotive product research, as well as data reporting for automotive dealers with their tool, VistaDash. For more information, please visitwww.pcgcompanies.com.

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

Posted in Monthly Meeting Tagged with: , , , , , , , , , , ,

The Real Costs of Working from Home

Working in sweats, skipping the commute and avoiding office politics. For the right people, working from home can increase productivity and decrease stress. And, it can be more cost effective than working from an outside office. But, working from home does not come without costs. Let’s look at some of the real costs of working from home.

Maintain Professional Relationships

When primarily working from home, you need to actively build and maintain relationships with colleagues. Make sure you see your colleagues’ faces occasionally. Instead of phone calls and email, use video conferencing so that you can see the other people and they can see you. Also, don’t skip small talk. When in an office, you have the Break Room to catch up with others. When working from home and speaking to others via the phone or video, small talk will help create rapport. Plan to join a conference call a few minutes early with just that intent.

Loneliness

While working from home is convenient and comfortable, it can also get a little lonely when you’re by yourself day after day. At times, the solitude of working alone at home may lead to feeling isolated or cut off from other professionals. To combat those feelings, try the following:
  • Take periodic breaks – Take a walk, go the supermarket or run errands.
  • Work outside your home office – Work from a coffee shop, book store or public library.
  • Get social – Be active in professional social media sites and engage with others to promote your business and professional brand.

Stagnant Innovation

Working from home can cut you off from spontaneous interactions with others that can spark new insights. Consider scheduling regular conference calls or virtual meetings with colleagues, clients or other professionals. Engage in discussions about challenges you and they are facing, and possible ways to overcome those challenges. If necessity of the mother of invention, your necessity is to stay connected.

Utility Bills

If you have a dedicated home office, you may be able to write off some of the utility expenses, at least for the portion of your house made up by your office. See a tax professional for advice for your specific situation. However, when you’re working from home your utility bills are going to increase. You can no longer turn the air conditioner off for eight hours a day in the summer. And even if you’re attentive to turning off lights and appliances in rooms you’re not using, you will still be using your office, kitchen, bathroom and other areas of your home a bit more.

Double-Taxation

Some municipalities (i.e. New York City) impose taxes on home-based workers whether they work within the municipality or not. For example, an out-of-state resident who works from home for a New York company will owe taxes to both states. While tax credits may be available on the multiple state tax returns, you will likely need to file multiple state tax returns – even as often as quarterly. Again, see a tax professional for advice for your specific situation.

Liability Insurance

When working from home, accidents at home by you or others may not be covered by your regular home owner’s insurance policy. An example would be when a package delivery person trips and becomes injured on your property when delivering a work-related package. A stronger example is if you see clients at your home office, and a client becomes injured. You need to check the coverage in your home owner’s insurance policy. If lacking proper liability protection, you may need to add a rider to your policy, or even acquire a business liability policy (Important: See an insurance professional for advice for your specific situation).
Whether you have a home-based business or work for another company, you may love the idea of working from home. Before you commit to doing just that, it’s important to have a thorough look at the real costs for working from home, as well as the anticipated benefits. Doing so will help you determine just how you will be able to work effectively from home.



Click here to contact me regarding this or any other blog post. Also, I welcome comments, which you can post below.

from BCNJ Member Blog Feed http://dlvr.it/QsYm1v
via IFTTT

Posted in Member Contributions Tagged with: ,

Monthly Meeting

The Breakfast Club NJ Presents:

“How to Brand Yourself to Stand out During the Interview Process” by Glenn Pasch

Saturday December 8th at at 8:00 am ET

Synopsis:

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

Presentation:

“How to Brand Yourself to Stand out During the Interview Process”

Glenn Pasch explains:

Too often, many job seekers rely only on the resume to stand out from other candidates. Learn how employers look at other platforms, (Linkedin, Social Media, Content) to help them decide if you will make the short list. Glenn Pasch will help you understand how to leverage these tools to stand out and win the job you desire.

About the speaker:

Glenn Pasch

Glenn Pasch

Glenn Pasch

Glenn Pasch, CEO of PCG Companies works with clients to develop new strategies that will enable their businesses to become more visible, efficient and profitable. Prior to working with PCG, Glenn ran his own consulting firm which specialized in improving operational and employee performance as well as being an executive coach.
Glenn has more than 25 years of experience with a proven track record of leading diverse teams of professionals and companies to new levels of achievement in a variety of highly competitive industries and markets. He has worked as an executive coach for all levels of leadership from C-suite to the front line.
He continues to author articles for multiple industry publications as well is co-author of the book, “Selling Cars in the Digital Age” which has been translated into 4 languages and is being used to increase sales at dealerships in the US, Canada, Mexico and Europe. His latest book, The Power of Connected Marketing” has been released this year on Amazon and Barnes and Noble.
As a highly requested speaker Glenn has been asked to help educate audiences throughout the US and Internationally delivering Keynotes and workshops on the topics of Digital Marketing Strategy, Business Leadership, Unifying Your Marketing Efforts, Employee Performance and the Customer Experience. He popularity as a speaker is a direct result of his audiences walking away with not only an understanding of the topic but tangible tools to improve as well.
Some of the events he has spoken at in the Automotive industry: 20 Group presenter, NADA, Digital Dealer, Driving Sales Executive Summit, Automotive Boot Camp, AutoCon, and the Digital Marketing Strategies Conference. He has also spoken at PACE in the Customer Service Industry. PCG has launched an online Learning Center for automotive professionals to master skills associated with digital marketing, sales process, and Google Analytics.

About PCG Companies:
PCG Companies is composed of an award-winning digital marketing agency, consulting firm, and online training platform located in Monmouth County, NJ. PCG’s roots began in digital marketing for the automotive industry and have since expanded into non-automotive verticals from travel agencies to restaurants and everything in between. PCG’s mission, Advocate-Educate-Elevate, embodies their core ideals; to advocate for transparency, educate the public on the ever-changing digital landscape, and elevate their clients’ to success. PCG has also expanded to automotive product research, as well as data reporting for automotive dealers with their tool, VistaDash. For more information, please visitwww.pcgcompanies.com.

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

Posted in Uncategorized

Monthly Meeting

The Breakfast Club NJ Presents:

“Money Saving Strategies During a Career Transition: Health Insurance, Taxes, Etc..”

Presented by Bill LaChance and Jim Moore

Saturday November 10th at at 8:00 am ET

Synopsis:

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

Presentation:

“Money Saving Strategies during a Career Transition: Health Insurance, Taxes, College Costs, and Investment Fees”

Bill and Jim explain

This presentation will cover a number of strategies to consider to help with cash flow during a career transition. The focus will be on those strategies that may not be well known or understood. Topics will include: Medical Insurance through the Affordable Care Act, tax implications of 401k/403b rollovers and withdrawals, tax deductibility of job hunting expenses and strategies to take advantage of shifting marginal tax rates during a transition.

About the speakers:

Bill LaChance

Bill LaChance

Bill LaChance

Bill LaChance is an independent financial advisor. Bill’s firm offers a unique flat fee program that combines financial planning, investment management, tax planning and tax preparation. Prior to launching his financial planning practice, Bill spent twenty two years in corporate finance in the retail industry and before that was a CPA with a large accounting firm. Bill has a B.S. in Accounting from Bryant University and an MBA in Finance from Indiana University. Bill is a Certified Financial Planner as well as an Enrolled Agent authorized to represent taxpayers before the IRS.

Jim Moore

Jim Moore joined Bill’s firm as an independent financial advisor a little over a year ago. Prior to joining WJL, Jim also had a long career in corporate finance including as a VP Finance with Coca Cola Enterprises and as CFO for a subsidiary of an international public company. Jim also started his career with a large accounting firm. Jim has a B.S. in Economics from the University of Pennsylvania and completed the Financial Planning Certificate program at Fairfield University. Jim is a licensed CPA.

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

Posted in Monthly Meeting Tagged with: , , , , , , , , , , , , , , , , , , , , ,

The Worst Website

We may not always judge a book by its cover, but we almost always judge a business by its website. There are a lot of opinions about what goes into the worst website… Poor color selection, not mobile friendly, hard to read font and terrible images or content. While I agree those are big factors, for me the worst website is the one that is NOT found.
Just because you have created and published your website, it does not mean that people will be able to easily find it. If  your website is not found, then your business is functionally irrelevant online. So, you need to help the search engines know about your website and help them understand how the website relates to user search entries. In addition, you need to help your audience – the people you want to reach – learn about the existence of your website and business.

Search Engine Optimization

Search Engine Optimization (SEO) is the process of getting traffic to your website organically and for free in the search results on search engines (e.g. Google, Bing, Yahoo, etc.). SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. While this is a topic that is too large for a small section in a blog post, here is a summary of the 2 areas you need to focus on for SEO:

  1. On-Page SEO is the act of you optimizing different parts of your web site that affect your search engine rankings. It’s stuff that you have control over and can change on your own website, such as page text, various HTML tags, and internal links.
  2. Off-Page SEO increases the relevancy of your website by getting links on other websites to your website. Essentially, it increases relevancy because if demonstrates how the “world” views your website.

While on-page and off-page SEO work together to improve your search engine rankings, On-page SEO is the one that you should initially spend time on. It’s the one where you have the full control to make updates and improvements.

Get Social
It’s not enough to produce great content on your website and hope that people find it. You must be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content and drive traffic to your website. Twitter is ideal for short, snappy attention getters called “tweets”. LinkedIn is the number 1 social media platform for B2B* (business-to-business). Also, YouTube is tops for promoting video content. If you are a B2C (business-to-consumer) organization, you will get the most traction with Facebook*. Also use YouTube and Instagram if your content is largely images. Don’t forget to include your website link in your social media channels and activity.

Pay-Per-Click Marketing

Pay-Per-Click (PPC) marketing is a way of using search engine advertising to generate clicks to your website instead of “earning” those clicks organically via SEO. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. You do not pay a fee when the search engine displays your ad, but the searcher does not click your ad. Google Ads (formerly Google AdWords) (https://ads.google.com/home/) is the most popular PPC platform. Although, other search engines and social media channels offer this service.

Your entire PPC campaign is built around keywords. These are the words/phrases that people use to search in the search engines. When someone searches using the keywords that are in your campaign, your website ad will display in the search results. The most successful AdWords advertisers continuously refine their PPC keyword list.

Add a Blog Page
Search engines love fresh content. There’s no better way to provide fresh and frequent content than with blog posts. You will build trust and clout within your professional community by providing valuable, expert information via your blog posts. Over time, you will become a trusted resource for helpful, informative content, which can ultimately lead to a higher customer conversion rate. If you are already blogging, then post more frequently. This is a form of on-page SEO.

Email Marketing
In today’s dynamic digital marketing world, email marketing tends to take a backseat to most online promotion activities. If you haven’t considered email marketing for your business, now may be the time to do so. Email marketing is a targeted, shareable, credible, measurable, and cost-effective marketing tool. Using email marketing, you can create deeper and more personal relationships with a wider audience, and at a very low cost. With a targeted approach and a strong message, your business is sure to benefit from email marketing.

While wanting more customers is the primary desire for business owners, then next desired item is increased website traffic. Implementing any of the above strategies can help increase traffic to your website. While some of these strategies won’t be a quick fix, you may be surprised how quickly some of them start to generate results for you.

Click here to contact me regarding this or any other blog post. Also, I welcome comments, which you can post below.

* 2016 B2B Content Marketing Trends – North America: Content Marketing Institute/MarketingProfs

   2016 B2C Content Marketing Trends – North America: Content Marketing Institute/MarketingProfs

from BCNJ Member Blog Feed http://dlvr.it/Qq9zFY
via IFTTT

Posted in Member Contributions Tagged with: ,

Common Website Mistakes

Your website is a virtual billboard. It often gives potential clients their first impression of what your company has to offer. With a great website, you’ll be able to attract, educate, and convince visitors to buy your products or services. Let’s discuss a few mistakes to avoid so your website will work as well as intended.
Not Mobile Friendly
A mobile friendly website is essentially when your regular website adjusts its display optimally based on the size of the display on a mobile device. It does not necessarily look like a tiny version of your website. Instead, it positions and resizes content for the best display experience.

The most common way to do this is via a responsive design. A responsive design website is built using flexibly sized elements which are controlled by the website code. No matter what size screen the user is using to view your website, the text, images, navigation and graphics will resize fluidly. It’s not device-specific or browser-specific. It’s designed to look good and function well at any size.

No Contact Information
If you’re selling a product or service, you need to offer visitors several ways to contact you. The best option is to have a link to a “Contact Us” page that provides an email form as well as complete contact information: mailing address, phone number and email address. That link should be on every page of your website, or within the common header or footer of your website. The very presence of this information adds legitimacy to your site and terrific geographical information for search engines.

Stranding Users on Other Websites
When you have a link on your website that will direct your visitor to another website, make sure you open a new window or tab on your browser to display the other website. Not doing so, and using the same window for the new website, will take your website visitors away from your website in their browser. In that case for the visitor to return to your website, they either need to press the browser’s “back” button many times, or they will need to reenter your website address in the browser address bar.

Instead, have your website open another window for any link that will direct a visitor to another website. Your visitor will then be able to easily go back to the point where they left you website simply by closing the new window or tab.

Choosing the Wrong Keywords
When you type a keyword or phrase into the search box, the search engine returns a list of websites that it tries to match the entered search phrase. Search engines have algorithms that they use to determine the relevancy of the returned matches websites to the search terms. There are several free tools to help you determine the right search terms. Among those are Google Ads.

In your website content and code, you need to place those keywords or phrases. That helps the search engine understand the meaning of your website when the search terms are used. However, be sure to identify and use for your website the words and phrases that your visitors will use to search for a website like yours.

If your intended audience will be from within your industry, industry terms may be used. However, if your intended audience will be lay people from outside your industry, then use terms that lay people will use. It’s not likely that the search engine algorithms will be able to effectively match lay person terms to websites with mostly industry terms.

Broken Links
Broken links are links that don’t work. Some of the reasons why links don’t work include, the website is no longer available, the web page was moved without a redirect being added (server 404 error) or the website URL was changed. Displaying a default server 404 error page, or another default error page, is the same as asking the visitor to leave your website. Instead, redirect users having links to old page to the new related page. Or, default all 404 errors to your website’s Home page.

Cleaning up broken links can improve user experience and make content within your website easier for visitors and search engines to discover. However, websites with too many broken links signal a low-quality website to search engines, and especially to your visitors.

Bad Font Selection
Script or Serif (having small features on the ends of strokes) fonts may be harder for your visitors to read clearly, especially when rendering your website on a small tablet display or smartphone. Popular serif  fonts are Times and Georgia. Popular sans serif (without serif) fonts are Arial and Verdana. Stick with sans serif fonts for greater text clarity.

Unrelated Content
Your website is an ambassador of your brand online. Consistency across pages in your website plays an important role in establishing a solid and effective understanding or your brand to both your website visitors (and for SEO). To give your website visitors a clear understanding of your brand, you must deliver a consistent message across all pages on your website. If you have both professional and personal interests, but they are not related (e.g. you offer business marketing consulting services and you enjoy breeding beagles), don’t put the content of both unrelated interests on one website. Half of your audience will be turned off by the content not of interest to them. In addition, the mixing of unrelated content makes it difficult for the search engines to determine website relevancy to search engine queries, resulting in a lower positioning in the results. If you do want to promote unrelated content online, do so with separate websites.

Remember that you need to target your website to your audience. It’s necessary that you understand the attributes and characteristics that can make or break the effectiveness of your website to your brand. A poorly built or operating website will do more to hurt your brand than to help it.

Click here to contact me regarding this or any other blog topic. Also, I welcome comments, which you can post below…

from BCNJ Member Blog Feed http://dlvr.it/Qm6dvN
via IFTTT

Posted in Member Contributions Tagged with: ,

Monthly Meeting

The Breakfast Club NJ Presents:

a Discussion Panel:

“Recruiters Panel Discussion”

Saturday October 13th at 8:00am ET

Synopsis:

Please share this with other groups you may be in. Join us on Meetup.com at: http://www.meetup.com/The-Breakfast-Club-NJ/ to RSVP for the meeting.

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

Presentation:

a Discussion Panel: “Recruiters Panel Discussion”

Presentation:”Recruiters Panel Discussion”
Did you ever wonder what recruiters look for in a candidate? Do you want to know the biggest mistakes that job seekers make before and during an interview? You bring the questions, and our panel of recruiters will furnish the answers in this “town hall style” recruiter’s panel. All attending the meeting will have the opportunity to question these 4 recruitment professionals on our panel:

About the panelists:

Irene Cappuccino

Irene Cuppucino

Irene Cuppucino

Irene Cappuccino has been recruiting for the Information Technology environment since 1993 for positions that include CIO, CTO, VP, Director, Engineers, Developers, Programmers, Infrastructure, Security, PMO, Project Managers, BA and QA. Not a big believer in board recruiting, she wants to know what’s important to each candidate on personal level. Focused, extremely detailed, down to earth, high energy and ready to help anyway she can.

Ed Han

Ed Han

Ed Han

Ed is talent acquisition geek and job seeker ally based in Mercer County, and has 5 years of experience recruiting, on both the staffing and corporate sides. He’s been actively involved in job search-related groups for the past decade and is ready to continue his 3 week LinkedIn training at the Princeton Adult School the second half of October.

Janelle Razzino

Janelle Razzino

Janelle Razzino

Janelle Razzino, President, Razzino Associates, Inc. a boutique firm specializing in C-level, executive-level and mid-level placements for The Fortune Global 2000 marketplace. Geographic concentration is primarily the East coast.

Scott L Stein

Scott Stein

Scott Stein

Scott L Stein brings distinctive experience as a successful salesperson & sales recruiter with an entrepreneurial background. He is active in the several NY metro area business communities including chambers of commerce, trade associations and recently, career groups. His exposition company McCarthy Publishing & Expositions of Union, NJ produced regional trade shows in the construction, meeting planning and food service industries. He currently is an in-house sales recruiter for a small advertising network based in Westchester county NY.

Our Moderator:

David Schuchman

David Schuchman

David Schuchman

David Schuchman is an Information Technology services, training, and management consultant with his own company, Princeton Technology Advisors, LLC. David is an active leader in the job seeker support community. He is the current Executive Chair of the Professional Service Group of Mercer County in Princeton, NJ. In addition, David is a co-facilitator for New Jersey Job Seekers in Princeton, NJ. And he is on the boards of The Career Support Group at St. Gregory the Great in Hamilton, NJ and The Breakfast Club of New Jersey in East Brunswick, NJ.

About the Meeting:

Networking begins at 7:30 am, meeting starts promptly at 8:00 am.

There is a $10 fee at the door to cover the cost of the room.

Be sure to tell your friends and bring them along. Be a part of our growing network of Job Seekers, Hiring Managers, Recruiters, Career Coaches, and people who want to be able to help themselves and each other.

Event Location:

Days Hotel Conference Center

195 Rt. 18 South, East Brunswick, NJ 08816

732-828-6900

Meeting Format:

7:30 to 8:00 – Registration & Open Networking

8:00 to 8:15 – Welcome and housekeeping

8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes

9:15 to 10:15 – Elevator Pitch – 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.

10:15 until you choose to leave – Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.

The Breakfast Club NJ – 10 Points for Good Member Citizenship

1) Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)

2) Keep anti-virus on your machine up to date and run scan regularly

3) Review messages and if request for assistance please help whenever possible

4) Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)

5) Join groups Facebook group, Google +, and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)

6) Join groups twitter account (questions see George Pace – keeppace@gmail.com)

7) If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)

8) Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)

9) If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)

10) Help fellow members whenever possible

  1. Attend meetings regularly to keep group strong and help pay back to others (meeting logistics on our website www.thebreakfastclubnj.com)
  2. Keep anti-virus on your machine up to date and run scan regularly
  3. Review messages and if request for assistance please help whenever possible
  4. Once you have received your invitation and joined our linked in group, connect to other members directly(questions see Gerry Peyton -gpeyton@ptd.net)
  5. Join groups Facebook group and connect to other members directly (questions see Adrienne Roman – adrienne1204@optonline.net)
  6. Join groups twitter account (questions see George Pace – keeppace@gmail.com)
  7. If you run across someone in transition invite them to join our group and sponsor them through process (details on our website www.thebreakfastclubnj.com)
  8. Sunday mornings listen to our radio show, “Your Career Is Calling”, at 8am ET either on radio at 107.7 or via internet 24/7 live or on demand at www.1077thebronc.com (as this is a call in show your calls help make it successful)
  9. If you are in transition put your elevator pitch in writing to group, ask for help with job search issues or connecting to people at target companies, regularly post job opportunities (from email you joined the group – send email to thebreakfastclubnj@yahoogroups.com)
  10. Help fellow members whenever possible

RSVP By RSVPing – you help us to arrange for the appropriate sized room.

We look forward to seeing everyone let’s make this a great meeting for our members that are in transition and welcome those that have landed

Posted in Monthly Meeting Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , ,

21 Steps on How Online Marketers Get You Convinced

Welcome to America, the land where marketing was invented and perfected. I applaud those who successfully deploy marketing methods and have flourishing businesses. But many buyers fall for certain ads without doing their due diligence. Following is the typical format of an online marketing campaign. If executed well, it could be very rewarding and very […]

The post 21 Steps on How Online Marketers Get You Convinced appeared first on Interview coaching in-person or video | Interview Questions – Answered!.

from BCNJ Member Blog Feed http://dlvr.it/QlDJ1S
via IFTTT

Posted in Member Contributions Tagged with: ,

The Reason LinkedIn Is So Important for Job Seekers

By definition, every job seeker is a seller of self. The recruiter and the hiring manager, on the other hand, are the buyers. Buyers are obligated to perform due diligence before making commitment to sellers. Now, I’m sure that you the reader do not stretch the truth, exaggerate the facts, or even occasionally lie on […]

The post The Reason LinkedIn Is So Important for Job Seekers appeared first on Interview coaching in-person or video | Interview Questions – Answered!.

from BCNJ Member Blog Feed http://dlvr.it/QjmV1K
via IFTTT

Posted in Member Contributions Tagged with: ,